Ikon wins landmark test case | Dentsu CEO resigns | Buyers respond to Ten rebrand | Rush co-star recalls incident | Ten talks on Mumbrellacast | Junkee's Inthemix closes | 29 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Marketing today’s television shows has changed. Are you ahead of the latest trends? If you’re a marketer in television, you’re probably tasked with growing, retaining and engaging your audiences. At [Mumbrella’s Entertainment Marketing Summit]( hear how shows like Nickelodeon’s SpongeBob SquarePants and BBC Studios’ Doctor Who have built a long-lasting franchise with dedicated fans, and are staying relevant for future generations. [Book now for November 22.]( News [Ikon wins ad industry test case with former client ordered to pay $939,000]( Ikon Communications has won its legal battle against a former client, which claimed the agency had overseen a marketing campaign which was a “complete flop”. In a ruling handed down at Sydney Supreme Court this morning, Justice Ball ordered hair treatment brand Advangen to pay Ikon $939,055 plus interest. [READ MORE »]( News [Dentsu Aegis Network CEO Simon Ryan resigns to take on 'senior role outside the network']( The CEO of Dentsu Aegis Network, Simon Ryan, has resigned as CEO to take on a “senior role outside the network”. Ryan has been at the helm of Dentsu Aegis for nearly three years. Prior to his CEO role at Dentsu Aegis Network he was the CEO of media agency Carat for six years. [READ MORE »]( Features [Mumbrellacast: Ten talks rebrand, Sintras quits SBS, Facebook revenue jumps, did VW plan to get banned?]( This week, Ten’s programming and sales bosses Beverley McGarvey and Rod Prosser join us to discuss the network’s most recent rebrand, including the relaunch of multi-channels One and Eleven to Boss and Peach. The duo also talk to us about their experience with pilot week, and how they see themselves compared to rivals Seven and Nine. We also have all the industry rumblings behind John Sintras quitting SBS, a debate about whether VW had planned for its ad to get banned, and question whether Barnaby Joyce could be Facebook’s next employee (spoiler alert: probably not). [READ MORE »]( Features [Buyers commend Ten for 'fresh' rebrand and clear sales proposition]( Ten unveiled a major brand refresh, an all new content lineup, and pivoted back to focusing on the under 50s at this year’s upfronts. But what did the media buyers make of the all new Network 10, and how did it compare to Nine and Seven’s performance? It has almost been one year since US giant CBS acquired the ‘cheeky’, ‘irreverent’ Network Ten. This week it became clear just how much has changed: a brand refresh, an in-house sales team, a new subscription video service and all new content. [READ MORE »]( News [Rush touched actress on stage, says King Lear co-star, as expert warns of #MeToo ‘ferocity’]( A co-star of Geoffrey Rush and Eryn Jean Norvill has told a court that he saw the veteran actor “cupping” the breast of the actress on stage but that everyone “moved on” from the “strange” incident. Mark Winter, who played Edgar in the Sydney Theatre Company production of King Lear, said the incident happened in an era “pre #MeToo” and “wasn’t something I dwelled on”. [READ MORE »]( News [Work with great agencies who love you, and kill average agencies, argues CMO]( The best way for marketers to get the most out of their agencies is to make them love their client, IAG’s chief marketing officer Brent Smart has claimed. Speaking at a Sydney panel debate on the state of brand marketing in Australia, Smart also argued that “average” agencies – including his former employer Saatchi & Saatchi – deserve to die. Meanwhile, fellow panellist Prof Mark Ritson decried the “wank” of brand purpose. [READ MORE »]( News [Yvette Mayer set to depart OMD Sydney as MD to focus on essential oil business]( Yvette Mayer, OMD Sydney’s managing director, is set to depart the agency at the end of the year to focus on her essential oil business. Mayer, who joined the agency in 2017 after returning to Australia from her four year stint in the US, has been at the helm of OMD Sydney for almost two years. [READ MORE »]( News [Junkee's Inthemix brand disappears after 18 years]( Junkee Media has shut Australian dance music publication Inthemix, folding the brand into Music Junkee. It comes 18 months after Junkee announced the rebrand of FasterLouder as Music Junkee. [READ MORE »]( SUPPORTED [Marketers can’t get left behind in the race to take advantage of the new streaming revolution]( There is a fundamental shift in video content viewing going on in Australia and around the world. “The demand for streaming TV globally is growing at a stunning rate,” says Bill Demas, CEO of Conviva, in the research company’s latest report released in early August. That showed the global demand for video content in the second quarter of 2018 more than doubled over the year before. [READ MORE »]( Opinion [What ails marketing? Tactification, communification and digitisation]( Mark Ritson provides a list of marketing’s ails – with the help of some made up words – in this excerpt from Eat Your Greens. TactificationI made up this word so my apologies for its clumsiness, but it’s the only way to capture the current obsession with the tactical elements of marketing at the expense of the other deeper marketing activities that precede and predicate them. [READ MORE »]( News [Adtech startup Unlockd drops Google legal case ahead of winding up proceedings]( Marketing startup Unlockd has dropped its legal case against Google as the company faces winding-up moves from its liquidator. The company, which pushed advertising on users’ phones in return for rewards, went into administration in June after Google moved to block the service from its Android operating system, triggering a legal dispute over what founder Matt Berriman described as ‘unlawful behaviour’ by the US tech giant. [READ MORE »]( News [7mate achieves higher share than SBS thanks to Die Hard 4]( Seven multi-channel 7mate achieved a higher share of audience than SBS last night, achieving 6.5% of the audience from 6pm until midnight. OzTAM’s overnight preliminary ratings revealed 7mate was not only the lead multi-channel for Thursday night, but with the help of Die Hard 4, managed to attract a large audience than SBS. [READ MORE »]( News [AANA extends kids' beverage code to all advertisers]( The AANA has extended its children’s food and beverage code to apply to all advertisers. Previously, the code only applied to advertisers who had signed up to the code, but from July 1, all marketers aiming campaigns at children will be required to comply. [READ MORE »]( News [VMLY&R's Ideaworks reveals first campaign for Petbarn's Leaps & Bounds]( Ideaworks, which is part of WPP’s VMLY&R, has launched its first campaign for Petbarn’s Leaps & Bounds. The 30 second ‘Petkind’ features a dog competing in the ‘Slobber Finals’ and aims to use humour and personality to sell the brand’s natural pet food. [READ MORE »]( SUPPORTED [Webinar to reveal how agencies are changing to survive]( An exclusive webinar broadcasting across both Mumbrella Australia and Asia will discuss how top agencies are quietly revolutionising how they operate to survive 2018’s brutal multi-channel demands. The Hallway founder Jules Hall and Ogilvy Hong Kong’s Brian Riedlinger will present first-hand anecdotes and answer questions from the audience on November 14th. [READ MORE »]( News [Dieter Lehmann joins Coles as head of corporate communications]( Coles has appointed Dieter Lehmann as its new head of corporate communications. Lehmann joins the agency from international health care group Bupa, where she was its director of corporate affairs across Australia and New Zealand. [READ MORE »]( Hurry, your chance to win $1000 ends midnight tonight [Mumbrella’s State of the IndustryÂ](survey must close today, so it’s your last chance to spend a few minutes for a chance to win $1000. Add your voice to that of your peers and colleagues, and contribute to an industry-wide roadmap for the years ahead. [Fill it out online now.]( News [Grill'd unveils 'Motherloving' brand platform in first campaign from The Royals]( Burger chain Grill’d has revealed its new brand platform ‘Motherloving’ in its first campaign by independent creative agency, The Royals. The brand platform calls on Australians to “Be a Motherlover, not a Motherfaker” and leverages its reinvigorated brand positioning, ‘burgers from a better place’. [READ MORE »]( Features [How Alley overcame 'meal fatigue' to win the Mumbrella Awards' data prize]( Nick Lavidge, founder and CEO of Alley, reflects on winning this year’s Mumbrella Award for Data-Driven Marketing for Youfoodz’s ‘reimagine mealtime’ campaign. Overcoming ‘meal fatigue’ – where customers become bored of menu options – was the objective for Alley’s YouFoodz campaign. How the agency addressed the problem won it the 2018 Mumbrella Award for Data-Driven marketing. [READ MORE »]( News [Starcom Melbourne wins OpenCorp's media account]( Publicis Groupe’s media agency Starcom Melbourne has won the media planning and buying account for property investment group OpenCorp. Digitas will handle the brand’s website and optimisation while Publicis will be responsible for OpenCorp’s media solutions. [READ MORE »]( SUPPORTED [How to become an A-grade B2B marketer]( Andrew Haussegger is the first to admit B2B marketing is far from a smooth operation. As the CEO of B2B consulting agency Green Hat, he’s been tapped up by some of Australia’s top companies to help them market products and services worth millions. Ironically, the same companies hiring its expertise are often also ones whose own marketing teams sit tucked away from the rest of the action. “Most B2B organisations tend to be sales-driven, not marketing driven,” he admits. “I have walked into organisations where there have been hundreds of salespeople compared to a small team of marketers doing their thing in the corner.” [READ MORE »]( News [Lean operations and broad reach behind the Your Money joint venture]( The merging of Nine’s broadcast reach and Sky News’ lean operations was the driving force behind the Your Money joint venture, executives close to its creation told a panel in Sydney. Broadcasting on Nine’s free-to-air channel 95 and Foxtel’s 601, the venture was announced in June to replace Sky Business and launched at the beginning of October. [READ MORE »]( News [Scripted Ink, Screentime and Nine reveal winners of drama program]( Scripted Ink, Screentime and Nine have named Jacklyn Bassanelli, Jessica Brookman and Matt Ford the recipients of the 2018 Hothouse drama program. The inaugural program seeks to provide three screen writers with the opportunity to participate in a six week program, aimed at developing potential drama projects. [READ MORE »]( Sponsored Post Book for Mumbrella MSIX next Friday to propel your marketing strategy [Mumbrella’s MSIX]( conference is just one week away, next Friday in Sydney, so don’t miss out on this opportunity to inject your marketing strategy with proven, science-backed tactics. You don’t need a data or insights team to be into marketing science, anyone can take basic behavioural science tactics and improve marketing campaigns – it’s just good marketing. Don’t fall behind, [book now.]( F.Y.I • [Tonic Health Media and Elevate to offer free skin cancer checks to agency staff]( • [Aussie tech start-up Incent teams with Gfinity Esports Australia to bring blockchain to video gaming]( • [Create NSW, BBC Studios and the AIDC announce six-month UK placement for documentary makers]( • [Allen’s and Sportsgirl launch influencer campaign for ‘The Tastiest Beauty’ collection]( Jobs [29 new jobs]( MOST DISCUSSED [Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First]( [SCA's Sam Cavanagh joins Thinkerbell as head of production]( [Seven to launch fourth multichannel, 7food network]( [7news.com.au will be number one within six months: Clive Dickens]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](