Subject

More losses for Ikon | Jenny Pham exits Essence | Nine slams News Corp | Instagram unveils first campaign in Oz | Youth publishers lock horns | Car Advice founders exit | 10 new jobs

From

mumbrella.com.au

Email Address

donotreply@mumbrella.com.au

Sent On

Mon, Sep 23, 2019 12:30 AM

Preheader Text

Do you have a colleague who deserves recognition for their work? You have one week to get your entry

[View Newsletter Online]( [Mumbrella Newsletter]( Do you have a colleague who deserves recognition for their work? You have one week to get your entry polished off. The final entry deadline is midnight this Friday for the [Mumbrella neXt Awards](. If you’re an emerging achiever with 10 years or less in the industry, don’t miss this chance to put your career in the spotlight. Entry won’t take long so you still have time. All you need to submit is a brief written summary of your career, a short video (no high production values, just your story) and three testimonials from clients or colleagues. Your entry will then be judged on three criteria: progress in your own career, contribution to the wider industry and testimonials. Get your [entry submitted by Friday](. News [Jenny Pham resigns as Essence's vice president, client partner]( Essence’s vice president, client partner Jenny Pham has resigned, Mumbrella can reveal, just two months after she began to lead a “partnership” between Essence and fellow WPP media agency Ikon on the Myer account. Pham’s resignation, effective from 25 October, is one of a number of exits connected to both Myer and its media agencies. Ikon’s Melbourne MD Mel Roberts and Ikon staffers Louise Anderson and Linh Nguyen have also stepped down from their roles. [READ MORE »]( News [Ikon loses two more team members following Mel Roberts' resignation]( Following on from Mel Roberts resigning as Ikon Melbourne’s managing director, the agency has lost two more staff members, Mumbrella can reveal. Communications planner Linh Nguyen has resigned to move into a new role at another WPP agency, while trading director Louise Anderson has also resigned to “pursue the next stage of her career”. [READ MORE »]( News [Nine slams News Corp ‘lie’, denies attempts to poach Carrie Bickmore]( Nine has responded to claims published in The Sunday Telegraph which allege the network is trying to poach Ten’s Carrie Bickmore to front its ailing morning show Today. The story, written by News Corp journalist Amy Harris, claimed the network was eyeing Bickmore to replace current hosts Deb Knight and Georgie Gardner, along with ex-Today host Karl Stefanovic. [READ MORE »]( News [Instagram launches first marketing campaign in Australia]( Instagram has launched its first marketing campaign in Australia, tapping into the unique interests of local users. The ‘Get Into What You Heart’ campaign places the platform’s iconic ‘like’ heart symbol at the forefront, and seeks to showcase Instagram as a place for Australians to explore their passions and interests. [READ MORE »]( News [‘When they go high, in terms of age, we go low’: Junkee jabs Pedestrian and slams Nielsen's Digital Content Ratings]( Junkee’s CEO Neil Ackland has had “a little bit of a dig” at rival youth publisher Pedestrian while discussing audience measurement, in particular the validity of Nielsen’s Digital Content Ratings (DCR). Speaking on a panel at Mumbrella’s Publish conference yesterday, Ackland addressed Nine’s managing director, publishing, Chris Janz, with a challenge for Pedestrian to dig deeper than vanity metrics, particularly now its portfolio has spread to former Allure Media properties. [READ MORE »]( News [Nine says it won't take directions from 'anonymous Twitterati' following Alan Jones scandal]( Senior executives from both News Corp and Nine have said they won’t listen to anonymous activist groups like Sleeping Giants and Mad F*cking Witches when it comes to advertising boycotts like that orchestrated against 2GB’s Alan Jones. Nine’s managing director of publishing Chris Janz and The Australian’s managing director Nicholas Gray agreed that their focus is on readers and advertisers, not online groups. Janz stressed that while people are “entitled to their view”, those views don’t necessarily impact business decisions made by Nine, a majority shareholder in 2GB’s Macquarie Media. [READ MORE »]( News [Car Advice founders and presenter Paul Maric exit the business]( After launching the business in 2006, Car Advice founders Alborz Fallah and Anthony Crawford have announced they will be exiting the business. Presenter and automotive expert Paul Maric will also be leaving. Nine acquired a majority stake in Car Advice in September 2016 and acquired the remaining shares in 2018. Recently the media company announced it would be merging Car Advice and Drive, resulting in 10 redundancies, shortly before CEO Andrew Beecher said he would be stepping down. [READ MORE »]( News [Free TV says ACCC's recommendations must be implemented against Google and Facebook 'monopolies']( Free TV has called upon the government to accept and implement the recommendations set out in the Australian Competition and Consumer Commission’s digital platforms report. The peak industry body for Australia’s commercial free-to-air broadcasters supports an inquiry into “opaque” media agencies, the expansion of the regional and small publishers fund, and increased accountability of digital platforms (including the creation of a role for a digital platforms ombudsman), among other measures. [READ MORE »]( News [DDB's Tribal appoints Mindshare's Caitlin Lloyd as national head of strategy]( DDB Group agency, Tribal, has hired Caitlin Lloyd as national head of strategy. Lloyd joins after over two years at Mindshare, leaving as group strategy director for Foxtel, REA and IKEA. [READ MORE »]( News [Havas shakes up APAC reporting lines, as CEO and chairman Mike Amour becomes latest to exit]( Havas in Singapore will see yet another high-level departure, with the Asia-Pacific CEO and chairman Mike Amour leaving the agency network just weeks after the South East Asia chief creative officer Valerie Madon left and the North Asia chairman and chief executive, Levent Guenes, departed for Netflix. Madon left at the time of the E-Pay ‘brownface’ campaign controversy in July, but both Havas and Madon insisted her departure was not linked to the debacle. The aftermath of the campaign saw government ministers in Singapore forced to make public statements on the ills of racism, in order to calm sentiment among citizens. [READ MORE »]( News [GWS win pulls 1.026m metro viewers and secures Seven a much-needed weekly victory]( The AFL preliminary finals have propelled Seven to win week 30 of this year’s TV ratings survey, with 30.5% network share and 20.3% channel share for Channel Seven, narrowly ahead of Nine’s 28% and 19.9% respectively. While Nine dominated the first half of the week, Seven won Thursday to Saturday, finishing with a 37.3% network share on Saturday thanks to another well-watched AFL prelim. 1.026m capital-city viewers watched the Greater Western Sydney Giants cling to their lead against the Collingwood Magpies in Saturday’s AFL preliminary final to progress to their first-ever grand final. [READ MORE »]( News [The Block hits season high while Australia's Got Talent finale pulls 747,000 metro viewers]( The season finale of Australia’s Got Talent had 747,000 metro viewers last night, after launching in July to 814,000. 752,000 tuned in for the winners announcement, which saw pole dancer Kristy Sellars take out the crown and $100,000 prize money. Topping the charts was The Block, with kitchen reveals pulling a season-high audience of 1.155m, making it the most-watched program of the night, above Seven News (968,000), and the favourite among the key advertising demographics of 16-29, 18-49 and 25-54. [READ MORE »]( News [Keith Weed appointed to WPP board as non-executive director]( Former Unilever CMO Keith Weed has joined the WPP board as a non-executive director, effective from 1 November. Weed resigned from the Unilever position in May after working at the brand for more than 30 years. Shortly thereafter, he became an investor in Tribe, the Jules Lund-fronted influencer platform connecting brands with content creators. [READ MORE »]( Opinion [There's a good reason we're moderating climate change deniers: uninformed comments undermine expertise]( The Conversation is moderating comments from climate change deniers. Editor Misha Ketchell explains why. A few days ago I posted here to say we are going to be more rigorous about moderating comments of climate science deniers. Over the past few days there has been an incredible response, both supportive and hostile. On social media, and in private communication, hundreds of people applauded our approach and expressed their alarm at the media’s failure to convey the relatively settled scientific consensus. [READ MORE »]( News [Brisbane Health PHN wants to help people 'find the reasons to stay' in suicide prevention campaign]( Creative agency New World Order has created a digital campaign for Brisbane Health PHN, joining the fight against suicide. The campaign seeks to help people find ‘reasons to stay’ by stimulating conversations that encourage those suffering to talk to someone who can help. [READ MORE »]( News [ABC’s Peter Lewis and SBS’s Peeyush Gupta reappointed to board roles for another five years]( The federal government has reappointed Peter Lewis to the ABC board and Peeyush Gupta to the board of SBS for another five years. Both will begin their second terms in October – Lewis on the 2nd and Gupta the 16th. [READ MORE »]( News [1.079m metro viewers tune in to Friday night's AFL prelim to give Seven 45.2% network share]( 1.079m metro viewers watched the Richmond Tigers defeat the Geelong Cats in Friday night’s preliminary AFL final, 660,000 of which were from Melbourne. The come-from-behind, 19-point win at the MCG was the most-viewed program of the night, with total viewership jumping to 1.49m when regional numbers were added. With the win, Richmond secured its place in the Grand Final, to be played this Saturday. [READ MORE »]( News [Mullen Lowe Profero set to launch Perth office led by Michael Corry]( Mullen Lowe Group’s digital experience agency, Mullen Lowe Profero, is set to launch a new office in Perth. The move involves a partnership with the group’s creative brand 303 Mullen Lowe and media brand Mediahub. Mullen Lowe Profero Perth will be headed up by Michael Corry as general manager. [READ MORE »]( News [Campaign Lab launches New Zealand office after recent business wins]( Sydney-based PR agency Campaign Lab is launching an office in New Zealand. The company is looking to capitalise on recent growth in the country, including Fiji Airways’ PR account for Australia and New Zealand, and mobile phone brand OPPO’s New Zealand account. [READ MORE »]( News [Players Voice rebrands to Athletes Voice]( Players Voice, the sports storytelling platform owned by Sports3.0, has announced it has rebranded as Athletes Voice in a bid to ‘support inclusion and growth’. The company has also revealed the completion of its latest funding round, which will support the expansion of its product offering, including the launch of a fan and athlete data exchange and further automation of its Athluencer distribution network. [READ MORE »]( News [Margaux Parker to take over from Robin Bailey on Triple M Brisbane’s The Big Breakfast]( Margaux Parker will be returning to Triple M, where she made her radio debut, from September 30, joining Brisbane’s The Big Breakfast with Greg ‘Marto’ Martin and Nick Cody. Parker will be taking over from Robin Bailey who farewelled audiences this week as she departs to care for her husband, Sean Pickwell, who is battling cancer. [READ MORE »]( News [Nothing's quite as 'qlassy' and 'qute' as Qukes, says new baby cucumber campaign]( Elevencom has produced a campaign for fresh produce brand Qukes Baby Cucumbers. Following on from last year’s campaign, the ad replaces the letters ‘C’ and ‘K’ with ‘Q’, to explain the benefits of the vegetable. [READ MORE »]( Final place left for Melbourne's Digital Essentials course Tickets to [Mumbrella’s Digital Essentials](two-day workshop have sold incredibly fast. Due to popular demand, we’ve released a second Sydney course to be held on October 28 and 29. If you are in Melbourne you need to move fast as there is only one place left. And if you book by midnight – for either city – you can grab the $200 earlybird saving. Mumbrella’s Digital Essentials is a two-day workshop to get you up to speed with the fast paced digital marketing landscape. [Book your ticket and save before midnight.]( Jobs [10 new jobs]( F.Y.I • [Built Environment Channel appoints We Think Media as its advertising representative]( • [Versa develops voice experience for All Blacks rugby team]( • [Tourism NT partners with Cotton On to promote its new swimwear range]( • [Yalumba Wines becomes channel sponsor for BBC First]( MOST DISCUSSED [Libra's #bloodnormal campaign becomes most-complained-about ad of the year, but Ad Standards dismisses claims it's 'offensive' and 'degrading']( [ACMA receives over 100 complaints about Alan Jones' Jacinda Ardern comments]( [Foxtel pushes mobile users from Foxtel Now to Foxtel Go for an ‘even better mobile experience’]( [‘When they go high, in terms of age, we go low’: Junkee jabs Pedestrian and slams Nielsen's Digital Content Ratings]( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](

Mails from mumbrella.com.au

View More
Sent On

28/09/2019

Sent On

26/09/2019

Sent On

26/09/2019

Sent On

25/09/2019

Sent On

25/09/2019

Sent On

21/09/2019

Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2020 SimilarMail.