Boss and Peach: Ten's new channels? | Kyle and Jackie O pick up radio gong | Where next for JC Decaux? | Aussie startups cry out for marketing skills | WPP wins global Panadol account | Facebook surprises with new comms boss | 25 new jobs

[View Newsletter Online]( [Mumbrella Newsletter][Mumbrella Newsletter]( Book Luxury Marketing Summit tickets by Wednesday for $395 Secure your [Mumbrella’s Luxury Marketing SummitÂ](tickets for just $395 when you book by Wednesday. Don’t miss out on a chance to hear from Ferrari Australasia’s CEO; the owner of high profile interior design company, Greg Natale Designs; Managing Director for Sotheby’s realty arm; and the Sales & Marketing Director for ultra-luxurious resort One&Only Wolgan Valley. [Book now.]( News [One brand, synergies and 'high priority' contracts: What happens next in the APN Outdoor and JC Decaux merger]( Consolidation across marketing and sales, re-badging APN Outdoor assets and educating agencies are among the priorities for newly promoted JC Decaux Australia and New Zealand CEO, Steve O’Connor. O’Connor, who was announced as CEO of the combined APN Outdoor and JC Decaux business on Friday, admitted the process would be difficult and slow in parts. [READ MORE »]( News [Ten's Eleven and One channels to become 'Ten Boss' and '10 Peach' in network rebrand]( Ten is expected to rebrand its One and Eleven stations as ’10 Peach’ and ‘Ten Boss’ ahead of unveiling its 2019 line up at its Upfronts in two weeks. Over the past three months, the network has applied for Trademarks of the ’10 Peach’ and ‘Ten Boss’ names. Ten Boss has been approved by IP Australia while 10 Peach is still under consideration. [READ MORE »]( News [Kate Ritchie, Ben Fordham, Kyle & Jackie O among big ACRA winners, Triple M's Lee Simon enters Hall of Fame]( Nova FM’s Kate Ritchie, 2GB’s Ben Fordham and Kiis FM’s Kyle Sandilands and Jackie ‘O’ Henderson were the big winners at the 30th Australian Commercial Radio Awards, while veteran Triple M broadcaster Lee Simon entered the industry’s Hall of Fame. Ritchie, who has worked on the Nova FM national drive show with Tim Blackwell and Marty Sheargold since 2014, took home the award for best entertainment presenter, while the drive show also won awards for the best networked program and best syndicated program. [READ MORE »]( News [La Prairie, Fairfax & Roberts, The Origin Agency and TheRight.Fit to speak at the Mumbrella Luxury Marketing Summit]( The role of influencers in marketing luxury brands will be dissected in a panel featuring representatives of brands La Prairie, Fairfax & Roberts and Lamborghini Oceania at the inaugural Mumbrella Luxury Marketing Summit. Taryn Williams, founder of talent platform TheRight.Fit, winner of the Award for Innovation at this year’s Mumbrella Awards, will join Sarah Orfanos Vant, brand and partnerships director at Fairfax & Roberts, Ai San Beaumont, regional marketing and public relations manager at La Prairie Australia and Phemmie Wilkinson, agency lead for Lamborghini Oceania at The Origin Agency, to discuss the use of influencers for luxury brands and the trends that are emerging. [READ MORE »]( News [Australian startups crave media coverage but need more marketing skills, report finds]( Media exposure is the biggest challenge facing Australian startups and lacking marketing skills in their founding team is their biggest regret, the 2018 Startup Muster report says. This year’s report, which surveyed 3,476 Australian startup founders, found 42% of them said they needed media exposure in the next six months. [READ MORE »]( News [GSK picks WPP for Panadol's global creative, digital and PR accounts]( WPP has held onto the global creative account for GlaxoSmithKline’s Panadol painkillers while picking up the brand’s PR and digital duties. The combined account were opened to a competitive pitch in May. WPP’s Grey Group was the incumbent for the creative account while Havas and Edelman held the digital and PR roles. [READ MORE »]( Sponsored Post Want a Boring Christmas Party? Read No Further. [Channel Nine launched their “The Voice” campaign using Live Band Karaoke](, and LBK are doing their 15th Christmas season with good midweek pricing available. Don’t just hire the band. Be in the band. Previous repeat clients include 2UE, Macquarie, CC Amatil and Raine and Horne. LBK have played Fiji, NZ, WA, FNQ and Sydney. [Click here to find out more.]( News [Facebook ‘completely hopeless and negligent’: Tracey Spicer]( Social media giants need to admit they are publishers and news outlets, and do more to protect their users and consumers, Tracey Spicer has urged. Spicer was particularly critical of Facebook, which she says is being dragged “kicking and screaming” towards regulation and was “completely hopeless and negligent” in a case she took to the police. [READ MORE »]( News [Facebook appoints former UK deputy Prime Minister Nick Clegg as head of communications]( Former UK deputy Prime Minister Nick Clegg has become Facebook’s head of global policy and communications. Clegg announced on his Facebook page that he is starting the role this week and he and his family would move to Silicon Valley at the beginning of next year. [READ MORE »]( Dr Mumbo [Dr Mumbo: When Kyle Sandilands, 2GB and free speech collide]( Free speech. Dr Mumbo loves it. And so too, it seems, does 2GB. Indeed 2GB drive-time host Ben Fordham found out just how valuable it can be thanks to Kyle Sandilands, and, well, a floppy penis joke. [READ MORE »]( News [Beer brands' influencer campaigns breached guidelines, watchdog finds]( Lion’s beer brands XXXX and Furphy, along with boutique brewer Wilde, have been cited by an industry watchdog for breaching alcohol advertising guidelines, leading to a call for influencer campaigns promoting alcohol to be banned. In a series of rulings, the Alcohol Beverages Advertising Code Adjudication Panel found Instagram influencer posts had breached the code in targeting adults under 25. [READ MORE »]( News [Appetite for #MeToo movement in Australian media 'drying up']( The #MeToo movement has been generally positive for both women and men in the workplace, however Australia’s restrictive defamation laws, combined with our drift towards conservatism and the lack of actual behaviour change, has prevented more change being enacted, a room full of radio executives has heard. In addition, the movement has struggled to cut through in the media industry, with veteran news reader, media personality and activist Tracey Spicer saying commercial radio companies can be some of the most toxic environments in which to work. [READ MORE »]( News [Radio suffering from 'blandification' and needs new ideas: Kate Langbroek]( The media has become obsessed with diversity of appearance, but still languishes when it comes to providing consumers with a diversity of ideas, the Hit Network’s drive-time host Kate Langbroek has argued. Soon, she said, consumers will start demanding more from their media outlets. [READ MORE »]( News [Nine wins the ratings week as The Block demolishes the demographics]( The Block once again drove Nine’s ratings to give put the network ahead on all key measures including total audience and demographics in this week’s ratings. With the home renovation show recording 1,155,000 metro viewers for the Sunday night episode, the network recorded a 19.8% audience share for its main channel and 28.9% for the entire network. Rival Seven’s shares were 18.7% and 28.2%. [READ MORE »]( News [SBS selects James Taylor as managing director]( SBS’ board of directors has announced acting managing director James Taylor has been appointed permanently to the national broadcaster’s top role. Taylor has been acting in the role since early October, following the departure of Michael Ebeid. He was previously the organisation’s chief financial officer, a role which he had held for the last five years. His appointment to managing director comes with a five-year term. [READ MORE »]( Opinion [Don’t confuse desktop research with inspiration]( There’s a wonderful world out there beyond our devices, and its a creative’s job to get out there and explore it, says James Welch. George Michael once said: “Let’s go outside”. I think he was on to something there. The trouble is, almost without exception, the first thing that we (as in us creatives) do when we start a new project is go back to our desks. We click. We surf. We bookmark. We screenshot. [READ MORE »]( News [Nine cleans up Sunday night with The Block and news]( Nine finished Sunday night well ahead of commercial free to air rivals on a 25.5% main channel share, thanks to programs including The Block, Nine News Sunday and 60 Minutes. By comparison, Seven’s main channel share was 18.7% and Ten’s fell to 8.8% while ABC and SBS finished with shares of 12.5% and 8.8%. [READ MORE »]( News [Elections and Invictus Games give the ABC a Saturday night boost]( The Wentworth by-election and the Invictus Games opening ceremony gave the ABC a boost on Saturday night with the broadcaster’s 7pm news being the most watched show nationally and in the five metro markets while the games’ launch was the most viewed non-news program of the day. According to OzTam’s preliminary overnight ratings, the ABC news attracted a metro audience of 831,000, ahead of Seven’s 699,000 and Nine’s 645,000. The Invictus Games opening drew 606,000 viewers. [READ MORE »]( News [Reckitt Benckiser has court win over misleading painkiller ads]( Pharmaceutical giant Reckitt Benckiser has won a case alleging misleading conduct against New Zealand drug company AFT Pharmaceuticals over claims about pain relief tablets. The dispute was over claims by AFT that its painkiller Maxigesic was more effective that Reckitt’s competing brand, Nuromol, made in marketing campaigns to promote Paracetamol-Ibuprofin combinations following the withdrawal of over-the-counter Codeine based medicines in February this year. [READ MORE »]( News [Think HQ hires PR Group's Ashley Broadway and The Shannon Company's Nathan Barrow]( Communications agency Think HQ has appointed Ashley Broadway and Nathan Barrow to join its PR and creative & interactive teams. Broadway takes the role of senior account executive after moving from The P.R. Group, where she worked with clients in the tech/start-up space including SEEK, GoFundMe and Prospa. Previously she was a member of the Professional Public Relations Melbourne team. [READ MORE »]( News [BCM hires UM's Chris Platt as director of media and engagement]( Brisbane-based creative agency BCM has hired Chris Platt as its director of media and engagement. Platt joins the agency from his two year stint as Brisbane managing director of media agency UM. [READ MORE »]( News [AIME appoints Eleven to PR account]( The Asia Pacific Incentives Meetings & Event (AIME) 2019 has appointed Eleven to handle its PR account. Working with sister agency FleishmanHillard, Eleven will drive a global PR campaign to promote AIME’s events. [READ MORE »]( News [Edelman wins Danone's PR account]( Edelman Australia has won the PR account for multinational food-products corporation Danone. Danone has tasked Edelman with handling its corporate, healthcare, consumer and brand communications accounts. [READ MORE »]( Sponsored Post What’s keeping our media, marketing and advertising industry up at night? Mumbrella’s State of the Industry survey will take the pulse of the media and marketing industry as 2018 comes to a close, and look ahead to what challenges could inform and drive the next decade. Spend 15 minutes filling out the survey online now to add your voice, and go in the running to win $1000. Results will be presented at the [Mumbrella neXt Awards](on December 6. [Start the survey here.]( F.Y.I • [Commercial radio moves forward with the automation project]( • [InMobi acquires advertising and data company, Pinsight Media from Sprint]( • [Siva Gounder joins Engaging.io as senior business development manager]( • [Twilio announces support bot building platform, Autopilot]( • [Australian academy of science signs with Bohdee Media for Chinese language video series]( Jobs [25 new jobs]( MOST DISCUSSED ['What would Jesus do?' asks provocative organ donation ad]( [Andy Lark out at Foxtel as Kieren Cooney appointed CMO]( [Bauer Media closes Cosmopolitan Australia]( [Tourism Australia invites travellers to see the Dundee movie 'set']( mumbrella.com.au Sent By Focal Attractions Pty Ltd 46-48 Balfour Street, Chippendale, NSW, 2008, Australia If you would rather not receive this newsletter, you can [unsubscribe]( or [manage subscriptions here.](