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SUNNy with a High Chance of Cloud Computing
- By 2021, Software-as-a-Service (SaaS) cloud application revenue is expected to reach $113 billion up from $85 billion this year. [1]
- Cloud computing spending is forecast to grow at more than six times the rate of general IT spend through 2020. [2]
- Between 2019 and 2023 SaaS is expected to increase its share of the total enterprise software market from 28 to 45 percent[3]
The recent marriage between Salesforce and data visualization leader Tableau brings together two (SaaS) frontrunners that can give the CRM powerhouse a leg up in analytics over competitors. It’s a logical move given that businesses of all sizes are embracing SaaS solutions for its scalability and ease of accessibility. In fact, SaaS adoption can reduce IT overhead costs by up to 40 percent.[4] Now, that’s the silver lining in the cloud.
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MARKET MOVERS
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Social networking
Facebook is on a quest to be everything to everyone, which has caught the attention of antitrust regulators. While Facebook sits in the regulatory hot seat, it has yet to feel the heat from investors. In fact, both Facebook and Twitter have solid performances this year as these platforms continue to draw eyeballs.
[SOCIAL NETWORKING PORTFOLIO](
â´16.8% YTD
JUNK FOODS
McDonald’s, which celebrated the 50th anniversary of the Big Mac last year, is now setting its sights on the future with recent acquisitions. The latest, Apprente, a company with a voice-recognition conversational system that McDonald’s is testing in its drive-thru kiosks. The burger’s still got it.
[JUNK FOODS PORTFOLIO]( YTD [Utilities Bill Portfolio](
[Child's Play Portfolio](
CHILD's PLAY
As Disney gets ready to roll out its streaming service, a recent survey found that 43% of broadband users plan to subscribe. This surpassed the projections of the family-friendly juggernaut itself.[5] When it comes to their children, parents are more than willing to open their wallets for the next big thing.
[CHILD'S PLAY PORTFOLIO](
â´6.8% YTD
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Sources:
1. Gartner predicts SaaS revenues to reach $85 billion in 2019, ZDNet
2. Cloud adoption to accelerate IT modernization, McKinsey
3. Software as a Service (SaaS) An advantaged business model in the technology industry and beyond, Boston Consulting Group
4 Cloud adoption to accelerate IT modernization, McKinsey
5. Disney Streaming Survey Surprise Sparks Bullish Options Trading, Yahoo Finance
The YTD / Return Since Inception indicates the performance of this particular motif over year to date or since the date the motif was created. Performance metrics as of 09/24/19.
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