🎛️ Ready to launch your product? Do these four things first

Plus, the latest AI releases and updates. [View in browser]() | [Share]() Dec 22, 2023 [Martech: Martech is Marketing]() Launching a new product is thrilling. Not having all the moving parts in order for the launch can lead to disaster. Today, contributor Eric Dates [provides four key steps you can take]() to make sure your product launch goes sky high. And as 2023 winds down, please consider taking a moment to fill out [our Salary and Career Survey](). You are such an important part of what we do at MarTech, and the survey helps us get to know your evolving roles and challenges even better. Chris Wood,Editor [2023_car_sal_survey_300x250_b]() B2B marketing [The 4 steps you must take before launching your product]() [trust-handshake-ss-1920]() By the time you mention your product to a prospect, you must prove you understand them and can help. Here's how to do that. Marketing artificial intelligence (AI) [AI-powered martech releases and news: Dec. 21]() [robot-news]() Haven't done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it. Event marketing [How to repurpose marketing event content]() [In-person-event-booth]() Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a strategic partner. MarTech webinar [Power up your marketing with GA4 and Salesforce Marketing Cloud]() [woman-laptop-live-webinar-orange]() Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. . Event marketing [4 keys to digital events planning]() [Virtual-event-1920-2]() Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees. [mir_map_300x250]() Marketing management [How to tune your GTM strategies to cope with budgetary headwinds]() [boring-team-meeting-about-analytics-ss-1920]() The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. Email marketing [Are you ready for 2024's email deliverability changes?]() [email-inbox-1920x1080-1]() Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes. Email marketing [3 ways email marketers should actually use AI]() [3-ways-email-marketers-actually-should-use-AI]() Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Your voice matters [How does your martech salary stack up?]() [2023-car-sal-survey-v1]() Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech. Contribute your insights now! [Take the survey]() From Search Engine Land - [Google Search is investigating reports of delayed indexing issues]() - [6 books to help make your marketing more successful in 2024]() - [Google’s shifting approach to AI content: An in-depth look]() - [Join a masterclass on data storytelling]() - [Campaign management software: Everything you need to know]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()