🎛️ How to handle ecommerce's summer doldrums

How women in marketing can thrive in the age of AI [View in browser]() | [Share]() May 30, 2024 [Martech: Martech is Marketing]() Consumer confidence is up and inflation is cooling, so why is ecommerce in the doldrums? Caila Schwartz, Salesforce’s director of consumer insights and strategy for retail and consumer goods, says price-conscious buyers are waiting for the discounts they know are coming. “Q4 is the biggest time of the year for retail,” she said. “What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.” She has more on that, as well as marketing tips, in [her interview with Kim Davis](). On another note, every year we publish the results of our annual MarTech Replacement Survey and every year readers tell us how much they appreciate it. We literally couldn’t do it without you. So, could you spare a moment and let us know what has and hasn’t changed in your tech world? [Here’s the link](). Constantine von HoffmanManaging Editor [ema_thirddoormedia_PTTM_Festival_24_VM_newsletter_EN_desktop_300x250px_01]() Salesforce [Salesforce: Shoppers are saving their big moments for later in 2024]() [IMG_0286]() Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election). Marketing artificial intelligence (AI) [How women in marketing can thrive in the age of AI]() [img-F0oRR0X1TrSV4eVBFZtem69K]() Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities. HubSpot [Rumors of an Alphabet-HubSpot deal just won’t go away]() [HubSpots-August-releases-A-managers-guide]() There's plenty of smoke, but as yet no fire to the rumors. Loyalty marketing [Top loyalty trends 2024: Discover industry-specific ideas]() [Comarch-webinar-Martech-DEMAND]() Discover the latest insights on loyalty programs in 2024 with Comarch's webinar on demand. Learn what drives customer loyalty and how to strengthen your brand's connections. Tune in now for essential strategies in today's competitive market. MarTech webinar [Turn your customer insights into personalized, high-impact email]() [Live-webinar-Save-your-seat-now]() As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. B2B marketing [Even great demand gen can’t overcome a lack of brand marketing]() [Even-great-demand-gen-cant-overcome-a-lack-of-brand-marketing]() Demand generation alone can't drive sustainable growth. Here's why brand marketing is key for creating demand and activating buyers. [sela24_300x250_eb-1]() Customer experience [3 ways to optimize your marketing funnel for driving revenue and leads]() [The-5-pillars-of-AI-operations-in-marketing]() Here's how marketing can impact business through measurement, common goals and improvement to the customer journey. MarTech buyer's guides [Compare 11 top marketing automation platforms]() [Marketing-automation-buyers-guide]() Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. B2B marketing [The problem with B2B marketing: Misaligned measurement is stifling innovation]() [Why-B2B-marketing-produces-ineffective-advertising]() Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [See everything you get]() From Search Engine Land - [Google Search Console reporting error for product snippets]() - [Google responds to leak: Documentation lacks context]() - [PayPal launching ad network fueled by user purchase data]() - [How to create and configure custom dimensions in GA4]() - [A guide to ad variations in Google Ads]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()