🎛️ Google says the cookies are almost done

Plus, Salesforce announces AI updates [View in browser]() | [Share]() Dec 15, 2023 [Martech: Martech is Marketing]() The end of cookies is getting closer. Next month, Google will begin testing a new feature restricting third-party cookies to some Chrome users. It’s a significant step. Today, [you can find out more about the new Tracking Protection tool]() which is rolling out January 4. Also today, find out the latest on [Salesforce’s announced plans to power Einstein conversational AI tools with unified data](). This means connecting structured CRM data with all the odds and ends from emails, PDFs, transcripts, you name it. So much intelligence comes from these unstructured interactions. AI aims to make them actionable. Chris Wood,Editor [Contentsquare-EN-Future-2024-IG-Square-300x250-Copy1]() Marketing privacy [Google will start phasing out third-party cookies in weeks with new feature]() [data-privacy-security-ss-1920_ivzhxh]() Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Marketing artificial intelligence (AI) [Salesforce updates Einstein 1 Platform with unified business data]() [salesforce-building-ss-1920]() Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Marketing artificial intelligence (AI) [New AI-powered martech releases: Dec. 14]() [ai-round-up]() Along with this week's releases, upgrades and features is an opportunity to use gen AI to "knit" a sweater and help feed people. Performance marketing [Could happy advertisers be the key to connected TV success?]() [MNTN_TDM-12-6-23]() As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. Content marketing [How Generative AI (GenAI) is powering content marketing advantages for early adopters]() [The-4-categories-of-AI-that-impact-marketing-Generative-AI]() A new report from Deloitte Digital illuminates the challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative AI. B2B marketing [6 winning strategies to shorten your B2B sales cycle]() [6-winning-strategies-to-shorten-your-B2B-sales-cycle]() Struggling with a long sales cycle? Learn how to close deals faster with these strategies. [Salesforce-Trends-in-Generative-AI-Display-Ad-OptionA-300x250-1]() Marketing management [The CMO’s guide to aligning martech and business strategy]() [The-CMOs-guide-to-aligning-martech-and-business-strategy]() Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Generative AI [The 2023 Content Marketing Report: See how AI is transforming the game]() [content-marketing-funnel]() This report from Workpress VIP provides insights into how leading brands are leveraging martech and AI to achieve business impact through content. Digital asset management (DAM) [How to structure digital asset management governance]() [Case-study-How-Komet-USA-embraces-agile-marketing]() A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Your voice matters [How does your martech salary stack up?]() [2023-car-sal-survey-v1]() Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech.org. Contribute your insights now! [Take the survey]() From Search Engine Land - [Reminder – Google is updating ad-serving requirements in the UK and Europe]() - [Google to investigate disapproved and limited ad issues following policy update]() - [Google will start phasing out third-party cookies in weeks with new feature]() - [Why brand mentions are the future of backlinks]() - [Instagram Ad formats: Best practices for effective ad creative]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()