LIve! "Hype Check: What Marketers Really Want to Know About Generative AI"

[Hype Check: What Marketers Really Want to Know About Generative AI]() Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join our webinar as Jacklyn Alston, Digital Marketing Manager for Haggar Clothing, poses the questions marketers really want answered about generative AI to our panel of experts: Forrester Research Analyst Jessica Liu and Roman Gun, VP Product Management for Zeta Global. They will address the questions marketers are eager to ask, including: - Why should I or any marketing team care about generative AI? - How prevalent is the use of generative AI in marketing programs today? - How does generative AI differ from other types of AI such as predictive AI? - Will generative AI be additive to my current strategy, or transformative? - What are the initial steps I can take towards implementing generative AI? [RSVP now]() More MarTech webinars: [Go Beyond Cookies and Stay Ahead in a Privacy-First World]() The impact browser privacy has on your campaigns and why Google Analytics-based dashboards may be inaccurate. [RSVP today!]() [2024: The End of the Third-Party Cookie. So, What Now?]() What the end of the 3rd party cookie means for your business and how first-party data could be the answer. [RSVP today!]() --------------------------------------------------------------- This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: MarTech, a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my preferences.]() [Contact us]()