🎛️ Using genAI and persuasion strategies for unbeatable A/B tests

Plus, a breakdown of how marketers are unifying data in 2023 [View in browser]() | [Share]() Oct 10, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, are we getting more aware of bias? The more generative AI marketers incorporate into their processes, the more all of us should be aware of the issue of bias in the large language models behind the genAI tools. Marketers can also add their own bias when prompting these tools Today, contributor Kath Pay, in the first installment of a two-article series, [walks us through important considerations]() when writing genAI prompts. The success of these tools depends on how marketers use them, in the prompts they write. And these approaches should be grounded in principles dealing with cognitive bias and persuasion. Also today, we break down some of the findings [from a new CDP Institute study](). Are marketers cooling on the technology, or finding other ways to unify data? One thing is certain from this snapshot: Levels of data unification vary greatly from business to business. Chris Wood,Editor [Canto-week-10-9-23]() AI writing tools [The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests]() [How-to-prepare-for-the-GPT-age-in-CRM-and-email] A deep dive into writing prompts for genberative AI to create an email campaign brief. Customer data platform (CDP) [Are marketers cooling on CDPs?]() [4-CDP-strategies-to-unlock-the-power-of-first-party-data] A survey from The CDP Institute indicates lagging CDP use, but strong results for many who use them. Levels of data unification at orgs varies widely. Digital asset management (DAM) [Why we still need DAMs in our martech stack]() [Why-we-still-need-DAMs-in-our-martech-stack] Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. Customer experience [Omnichannel loyalty: Crafting a seamless customer experience]() [Comarch-image0-min] Learn how your brand can thrive by embracing this strategy. Team management webinar [Unlock Adobe's secrets to team success]() [Adobe-2] Tired of seeing resources either overburdened or underutilized? Dive deep into Adobe’s insights and find the precise balance for achieving peak team productivity. [Save my seat!]() Performance marketing [Here’s why your marketing’s success depends on insights]() [Heres-why-your-marketings-success-or-failure-depends-on-insights] Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition. [RedViolet-week-10-9-23]() Data [How Chime is activating data to communicate with customers]() [Chime-platform] The fintech company adopted a warehouse-first approach to drive personalization and insights across channels. Google Ads [Create successful campaigns with this essential checklist]() [checklist-ss-1920] This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. Data [Evaluating data clean rooms for your organization]() [Clearing-the-way-for-clean-rooms-in-2023] What data clean room is right for you? It depends on the team and technology you have in place. On-demand access [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Unlock nearly 50 sessions, meetups, demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Google-Extended does not stop Google Search Generative Experience from using your site’s content]() - [Google testing more subtle Search Generative Experience design]() - [X (Twitter) users report new ad format that can’t be blocked or reported]() - [Overstock’s Bed Bath & Beyond rebrand: The SEO impact]() - [9 salary negotiation tips for search marketers]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()