🎛️ Taylor Swift and martech, need we say more?

Martech is automating its way into a talent crisis [View in browser]() | [Share]() Oct 03, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, how many times have you listened to “1989”? It is an understatement to say Taylor Swift is a cultural, musical and marketing phenomenon. Her participation in something guarantees a huge audience. Her attendance at a game between the Kansas City Chiefs (one of the NFL’s best teams) and the New York Jets (definitely not one of the NFL’s best teams) changed it from snoozefest to event. Today we are offering an inside look at the impact. Specifically how Manhattan’s Museum of Arts and Design used audience data from their Taylor Swift exhibit to make key decisions. [The story]() is that rarest TS-related event, one where you don’t have to wait in line or fight through crowds. Enjoy now and “Evermore.” Constantine von Hoffman,Managing Editor [Snowflake-300x250_10_19_How_VICE_Media_Overcame_Inefficiencies_01a]() Data [Data lessons from a successful Taylor Swift exhibit]() [Swift-3] The Museum of Arts and Design makes data-driven decisions using visitor analytics from Dexibit. Marketing technology [How experimental marketers can drive martech utilization]() [How-experimental-marketers-can-drive-martech-utilization-] Explore the role of experimental marketers in maximizing martech stack value. Retail media networks [Why we care about retail media networks]() [CoolerScreens15065RT-FullDoorAds-e1659539629275] One-quarter of retailers are generating more than $100 million in revenue from their media networks. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Data Webinar [From data confusion to data confidence]() [Rhetorik-1] Confused about compliance? Curious about coverage? Let our Rhetorik specialists guide you, equipping you with the knowledge and tools needed for data-driven success. [Save my seat!]() Marketing artificial intelligence (AI) [Martech is automating its way into a talent crisis]() [staff-shortage] AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences. [Altudo-Newsletter-Ad-Image-300-X-250-pixels1]() Customer service and success [Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success]() [shutterstock_1606120399] Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal. First-party data [5 ways to create better customer experiences with data collaboration]() [ss-personas-people-customers_y1a6ef] First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration. Retail media networks [How a small chain is going big with a retail media network]() [Shutterstock_768024484] Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Live today [[Today] Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [TikTok set to trial ad-free subscription for $4.99]() - [Microsoft CEO: AI will make Google more dominant]() - [Reddit unveils Ads Manager updates for improved community targeting]() - [YouTube rolls out new audience insight tools]() - [X (Twitter) partners with Google Display Network]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()