🎛️ The future of genAI beyond all the hype

Plus, AI personality profiling for B2B [View in browser]( | [Share]() Sep 22, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, do you buy into the hype? For many technologies, it’s not about believing or ignoring the hype — the issue is more nuanced than that. Instead, it’s about understanding where technology rests on the inevitable “hype cycle.” Today, editorial director Kim Davis discusses the future of generative AI and the hype phenomenon [with Gartner’s director analyst Afraz Jaffri](). AI is on the agenda for [The MarTech Conference]() too — and it’s less than a week away! Join us virtually on September 26th and 27th. Registration is FREE. Other hot topics include GA4, CTV, CDPs and MOps. It’s a great way to hear from and engage the top marketers and technologists in the field. Chris Wood,Editor [Adobe-9-18-23-300x250-copy]() Marketing artificial intelligence (AI) [What does the future hold for genAI? The Gartner Hype Cycle]() [3-ways-B2B-marketers-can-use-generative-AI] GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? B2B marketing [How to use AI personality profiling for B2B engagement]() [How-to-use-AI-personality-profiling-for-B2B-engagement] Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most. Virtual and augmented reality [State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite]() [iheartmedia-ed-sheeran-experience] The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist. Data [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. MarTech webinar [Everything You Ever Wanted to Know About Data but Were Afraid to Ask]() [live-webinar-woman-laptop-whitetextredbackground] Making informed decisions about your marketing data investments is crucial. Get the answers from experts in buying and selling B2B data. Marketing artificial intelligence (AI) [This week’s AI-powered martech releases]() [now-with-chatgpt2] HubSpot and Salesforce weren't the only companies with new AI implementations this week. Here's a roundup of the others. [MNTN-Martech-Newsletter-Takeover-Sept-2023_300x250_Seasonality]() Account-based marketing (ABM) [What is account-based marketing or ABM and why are B2B marketers so bullish on it?]() [businesspeople-meeting-ss-1920] Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible. Email marketing [2023 State of Email Workflows Report]() [MPP-email-marketing-1] Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report! Digital advertising [In-game advertising: A marketer’s guide]() [In-game-advertising-A-marketers-guide] With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences. Next week [Discover game-changing technology for free]() [teamwork-meeting-collaboration-ss-1920] Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. [Grab your free pass]() From Search Engine Land - [Google’s helpful content update did not yet target hosted third-party content]() - [Google is planning to update its Misleading Representation policy]() - [Google: Expect more simplification of Search results]() - [TikTok launches new tool for improved insight into customer journey]() - [5 new YouTube features coming soon to help creators]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()