🎛️ Days before UA goes away most sites still not using GA4

Employee advocacy: The untapped goldmine in your content marketing strategy [View in browser]( | [Share]() Jun 22, 2023 [Martech: Martech is Marketing]() Good morning, Marketer, are you ready for the UA sunset? The end of the standard version of Universal Analytics is only eight days away and, [as our story shows, it looks like a lot of places aren’t ready](). While it’s possible many of them have switched to other analytics tools, it seems unlikely. July 3, the first business day after the shutdown, could be very ugly. There are a lot of very smart, engaged marketing technologists making sure their companies are ready. I co-hosted a GA4 coffee talk at The MarTech Conference which was packed to capacity with attendees. It was a fun, lively conversation, with my co-host [Samantha Barnes]() and audience members all answering questions and providing support. Constantine von Hoffman,Managing Editor [Salesforce-Marketing-SOM-300x250-LRNMR]() Content marketing [Employee advocacy: The untapped goldmine in your content marketing strategy]() [Employee-advocacy-The-untapped-goldmine-in-your-content-marketing-strategy-] Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today. Google Analytics 4 (GA4) [Days before UA sunset most sites still not using GA4]() [Shutterstock_699440668] With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it. Marketing technology [Anita Brearton: Spotlight on the expert]() [spotlight_expert_f2] The founder and CEO of CabinetM talks about her international career in marketing and the challenge of AI. QR codes webinar [Elevate your app: The secret sauce to skyrocketing engagement]() Want to boost your app engagement and installations? The secret lies in QR codes and app deep linking. Join our webinar to learn about creating effective QR codes for both iOS and Android, measuring offline campaign attribution, and much more. Get ready to propel your app to new heights. [Enroll here!]() [Bloomreach-300x250-Edge-Summit-2023-Paid-Banners-A-300x250-px-1-copy]() Content marketing [17 AI-powered writing tools and how to make best use of them]() [QcdXkd2jLwhKEJvnO4hJ-1-ct3jp_4x-scaled-e1668612770814] We looked at the 17 most popular AI-powered writing tools. Here's what you need to know about using them to create content. B2B marketing [6 tips for optimizing LinkedIn content for B2B marketing]() [How-to-optimize-LinkedIn-content-for-B2B-marketing] Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips. Local / location marketing [Essential guide to Google Reviews]() [customer-reviews] Get step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process. [Learn more]() Customer experience [LinkedIn is leaning into community]() [linkedin-building2-1920] On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features. Online training [Actionable tactics. Expert-led training. Invaluable Q&A.]() [smx-master-classes-august-2023-homepage-og-1] Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15! [Choose your Master Class]() From Search Engine Land - [Google Performance Max adds Store Sales reporting, bidding]() - [Microsoft Ads announces major policy updates that start July 1]() - [Essential guide to Google Reviews]() - [3 simple PPC optimizations you may have overlooked]() - [Facebook lead gen ads: Instant forms vs. website conversions]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()