🎛️ A B2B marketer's guide to long-form content

3 recession-defeating marketing strategies [View in browser]( | [Share]() [Martech: Martech is Marketing]() Mar 23, 2023 Mar 23, 2023 Good morning, Marketer, is my salutation too long? More isn’t always better, except when it is. This is especially true for content marketing. Sometimes buyers only want to know one thing, like “Can your CRM platform run Mario Kart Tour?” It’s on their list of must-have capabilities and they need to check off yes or no. (I would totally buy that CRM, btw. Also, I am not a significant audience segment.) Sometimes, though, buyers want to learn more. That’s when long-form content is the way to go. In addition to showcasing your thought leadership, it can also boost SEO and customer interaction. But, in order to do this, it has to be good. To help you with that, Michael Brenner has written a really useful [B2B marketer’s guide to long-form content](). I enjoyed reading it and I bet you will, too. Constantine von Hoffman,Managing Editor [mtc_300x250_social_card_td-3]() [3 recession-defeating marketing strategies]() Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. [Read more]() [A B2B marketer’s guide to long-form content]() Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. [Read more]() [Instagram unveils two new advertising channels]() Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product. [Read more]() [Become the champion of your marketing game with programmatic advertising]() In the world of marketing, it’s all about being the champion of your game. With programmatic advertising, you can do just that. Register for our webinar now and learn how programmatic can help you outsmart the competition and hit your marketing goals. [Register here!]() [More ecommerce shoppers using buy-now-pay-later]() Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates. [Read more]() [mtc_300x250_social_card_blueconic]() [GA4 Setup Assistant part 1: Getting started with Google Analytics 4]() The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. [Read more]() [Who likes ads? TikTok users, that's who]() TikTok users are highly engaged with the platform and they are overwhelmingly receptive to advertising. Learn what this means for brands who want to reach them. [Read more]() [How Petco boosted emails and customer experience with a new CRM]() To support the new tool, Petco also used AI to build modules which helped scale personalization. [Read more]() [[Next week] Discover game-changing martech solutions and strategies for free]() Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more — online March 28-29 at MarTech. No expense reports. No travel headaches. No time out of the office. [Register for free]() From Search Engine Land - [Google Analytics has increased the number of allowed properties]() - [Instagram launched Reminder ads and initiates testing for Search Result Ads]() - [Google Bard is here and disappointing vs. Bing Chat and ChatGPT]() - [Google explains why Bard rarely lists citations and links to content creators]() - [5 steps to optimize your brand in search]() [bit.ly/MarTechNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()