🎛️ Marketing AI experts to follow

Plus, 4 emails that customers will love [View in browser]( | [Share]() [Martech: Martech is Marketing]() Feb 15, 2023 Feb 15, 2023 Good morning, Marketer, and here are some trusted sources for the marketing AI revolution. It’s not surprising that the marketing world is teeming with hot takes about what to do with emerging artificial intelligence, following the bold moves made with conversational AI by Microsoft, Google and others in the space. The best guidance comes from those who are well-established experts in the field and aren’t just following the latest trends. With this in mind, we’ve assembled [a crucial list of marketing AI experts to follow](). They know how marketers can harness this technology for chat, content, optimization, sentiment detection and analytics — and so many other use cases — because they’ve been writing books and delivering talks about the subject, or even building their own AI-based businesses. Chris Wood,Editor [MarTech’s marketing AI experts to follow]() Who you need to follow to keep up with the AI revolution sweeping through marketing technology. [Read more]() [4 emails that customers will love — and help them love you]() Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service. [Read more]() [How to create a CDP worksheet from your use cases]() Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet. [Read more]() [Leveraging ChatGPT to save advertising professionals’ time]() Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. [Read more]() [Templates and examples that you can use to set your SEO goals]() Have you ever reached the end of a year and felt you’ve made no progress on your organic growth targets? Join our upcoming webinar and see real examples of how SEO testing can give you confidence in hitting your goals and leave with templates you can use for your team this year. [Sign me up!]() [Artificial intelligence is getting even smarter]() AI for marketing is getting better at content creation. But caution is needed. [Read more]() [Does your email copy persuade or sell?]() They aren't the same, and if you get it wrong, you'll leave money on the table. [Read more]() [It’s the customer experience, stupid]() Learn how conversion optimization platforms can help deliver a customer experience (CX) that differentiates you from the competition. [Read more]() [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?]() Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. [Read more]() [Discover cutting-edge martech without leaving your desk]() Check out your exclusive preview of the MarTech agenda — featuring expert speakers, essential topics, cutting-edge solution providers, and more. [See what’s in store]() From Search Engine Land - [Instagram is ending its live shopping feature in March]() - [Meta aims to increase transparency in ad targeting for Facebook and Instagram users]() - [Why Performance Max for lead generation often fails and how to make it work]() - [How to analyze Google’s SERPs]() - [This day in search marketing history: February 14]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()