🎛️ A high-performing marketing organization and how to get there

Plus, smart screens on every aisle, not just in the refrigerated section [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 18, 2023 Jan 18, 2023 Good morning, Marketer, and it’s worth figuring out the tech end of things. “Media is not that complicated, but the tech piece is.” That’s Starz executive John Penney about the decades-long bumpy road HBO took in going from ad-free premium cable channel to “TV Everywhere” on-demand streamer, ads optional. HBO had programming — landmark original series, recent theatrical releases, live megastar concerts. Emerging technologies, and how HBO adapted to them, became separate challenges that impacted the long-term success of the brand and their parent Warner Bros. Discovery. Satellite, cable, VCR, broadband all left their mark, as told in James Andrew Miller’s recent massive history on HBO, “Tinderbox.” And the streaming part continues to change, as HBO Max upped their pricing again and contemplates merging with Discovery+. The same could be said for retail media networks. The tech piece is complicated, with many moving parts. Cooler Screens [is expanding their smart screens]() beyond refrigerator doors to stitch together more of the on-site experience for retailers, brands and shoppers. Chris Wood,Editor [A 5-point framework for creating a high-performing marketing organization]() Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices. [Read more]() [Cooler Screens expands in-store retail media presence]() The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. [Read more]() [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?]() Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. [Read more]() [Supercharge your marketing with AI so you can focus on creating moments of wow for your customers]() Welcome to a new era of loyalty experiences! Personalization at every touchpoint is highly important but something many are struggling to execute. With an intelligent customer engagement platform you have the ability to reach customers at the right place and the right time. Join us on January 24th and learn how to transform your customer experiences. [Register here!]() [Why we care about retail media networks]() One-quarter of retailers are generating more than $100 million in revenue from their media networks. [Read more]() [HBO Max leans into customer demand for enhanced digital experiences in stores]() Consumers are expecting much more from physical stores, including augmented reality and other technology-enhanced experiences. [Read more]() [Increase your ecommerce revenue with user-generated content (UGC)]() See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversion rates. [Learn more]() [What new ad-supported streaming TV announcements mean for digital marketers]() Most viewers don't mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. [Read more]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free download]() From Search Engine Land - [Take your search marketing skills to the next level in 2023]() - [Google ranking signals: A complete breakdown of all confirmed, rumored and false factors]() - [How to avoid 7 mistakes that tank retail Performance Max campaigns]() - [This day in search marketing history: January 17]() - [How to write a blog post that wins in 10 steps]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()