🎛️ What's stopping your organizational alignment?

More than 60% of B2B marketers say their martech stack is too complex [View in browser]( | [Share]() [Martech: Martech is Marketing]() Oct 11, 2022 Oct 11, 2022 Good morning, Marketer, let’s make some connections today! Alignment is easy to understand and hard to do. Everyone pulling in the same direction, focused on the same goal. Simple, right? The goal is selling the product. To do that you need the best product. The best product is the one that best meets the customer’s needs. The best marketing approach is the one that best appeals to them. The problem is there are multiple views of all those bests. Today [Scott Vaughan explains four things B2B marketers can do]() to get everyone aligned on the same definition of best. Give it a read. Constantine von Hoffman,Managing Editor [4 ways to address B2B disconnects and drive customer relationships and revenue]() Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. [Read More]() [More than 60% of B2B marketers say martech stack is too complex]() The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. [Read More]() [Events and Conversions: Getting started in Google Analytics 4]() In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted. [Read More]() [Why the media industry embraces martech transformation to win over consumers]() To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. [Read more]() [Webinar: Has "Content" Become a Dirty Word?]() Learn how to deal with digital pollution so your organizations can rethink how you plan, create, manage, and deliver remarkable customer experiences that scale. [RSVP Today!]() [Why cross-functional agile teams get campaigns delivered earlier]() How to avoid over-specialization and the bottle-necks it creates. [Read More]() [What is broken that a CDP will fix?]() What functionality would a CDP replace in your marketing stack? [Read More]() [Email Analytics in 2022: A Survival Guide]() Evolving email capabilities, privacy changes, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. [Learn more]() [6 things martech vendors don’t want you to know]() Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for. [Read More]() [Explore the fall season of MarTech... now available!]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [Google to offer publisher first-party cookie support]() - [LinkedIn matched audiences: How to get started]() - [9 important features of enterprise SEO platforms]() - [2 new Google Display & Video 360 audience solutions]() - [TikTok releases Photo Mode and 7 new editing tools]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()