🎛️ 4 critical platforms to support customer journey orchestration

Plus many questions to ask a digital events platform vendor [View in browser]( | [Share]() [Martech: Martech is Marketing]() Oct 10, 2022 Oct 10, 2022 Good morning, Marketer, and are you voting with your feet? When it comes to digital polls, you can vote online or you can vote with your feet. The latter is what I’m finding myself doing when it comes to in-person events. The most recent edition of our [Event Participation Index]() showed marketers split fairly evenly when it came to the likelihood of returning to in-person events before year end. As a journalist, I seem to be in the “extremely likely” category as we storm into Q4. I went to an event in Boston last month, an event in San Diego last week and I’m now booking a third event before month end. I can imagine one or maybe two more before we slow down for the holidays. Last week’s event saw much mingling and minimal masking, although I would hazard that a cohort of tech-savvy marketers are highly likely to be vaccinated. Fingers crossed. Kim DavisEditorial Director [4 critical platforms to support customer journey orchestration: Getting started on CJO]() Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. [Read More]() [30 questions to ask a digital events platform vendor]() What you should be asking the DEP vendor can depend on your business use case. [Read More]() [The latest jobs in martech]() On the hunt for something new? Check out who's hiring in martech this week. [Read More]() [3 quick ways to improve your email deliverability]() Are your emails reaching your customers’ inboxes? Here’s how to boost your email deliverability – and sales. [Read more]() [Webinar Tomorrow: Consumer Loyalty Trends to Watch that Make or Break Brand Relationships]() Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report. [RSVP Today!]() [Persado introduces new API to drive consumer behavior through words]() The API will allow marketers to integrate Persado's AI-generated motivational language suggestions with their other systems. [Read More]() [Marketers likely to return to in-person events in 2023]() By the second half of 2023 almost half our survey sample says it's extremely likely they will return to in-person events. [Read More]() [The Complete Guide to First Party Data]() In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage. [Learn more]() [The AI content creation space is growing]() Brands should start looking at the use of AI for copywriting a new report says. [Read More]() [Explore the fall season of MarTech... now available!]() More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! [Start Discovering Now]() From Search Engine Land - [TikTok releases Photo Mode and 7 new editing tools]() - [Facebook Ad Policies have been renamed to Meta Ad Standards]() - [How to choose an enterprise SEO platform]() - [Digital marketers rejoice: The four-day workweek is here to stay]() - [Google financial services verification policies now rolled out in the UK]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()