🎛️ Why CDPs cost what they do

Plus, a deep dive into our CDP coverage [View in browser]( | [Share]() [Martech: Martech is Marketing]() Sep 06, 2022 Sep 06, 2022 Good morning, Marketer, it’s complicated! In [Greg Krehbiel’s feature]() about the cost of CDPs, he points out that prices vary because of all the different functions CDPs have and explains the history behind those difference. It’s a very diverse segment of martech that is still evolving. One reason behind all this functionality is because once a business has all of their customer data centralized and accessible, it becomes a lot more actionable. For marketers, that’s an exciting proposition. So it’s important to know exactly what can be done with a particular CDP and how that fits into your business strategy. Then, you can narrow the field according to budget. To help navigate these decisions, find some of our extensive coverage of CDPs below. Chris Wood,Editor [How much does a customer data platform cost?]() Here's a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP. [Read More]() [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?]() Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. [Read More]() [Digital customer experience: Solution in focus]() Experts from Crownpeak and AWS share how to deliver digital experiences that build trust and maximize customer lifetime value. [Read more]() [Deep changes in the CDP space]() With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? [Read More]() [Webinar: Harness Your First-Party Data For Customer Acquisition & Conversion]() Learn the tools and technology that enable the growth and activation of first-party customer data to improve content and commerce experiences [Learn more]() [Implementing a CDP? Have use cases ready for a smooth transition]() M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration. [Read More]() [How B2B marketers can activate first-party data in their CDP]() CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. [Read More]() [Updated for 2022! MarTech's Guide to Identity Resolution Platforms]() Identity Resolution has become critical to marketing success and essential for compliance with data privacy laws. Download this MarTech guide to stay up to date. [Learn more]() [How CDPs transform donor experience for a nonprofit organization]() Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. [Read More]() [Unlock exclusive advice from Coca-Cola, Petco, and more leading brands for free]() Join us online at MarTech, September 28-29, for FREE to discover dozens of cutting-edge solutions — and hear how world-class brands are using them to power organizational success. [See the agenda]() From Search Engine Land - [Google updates privacy threshold for Analytics Search Queries report]() - [9 tips for selecting an SEO agency]() - [Google shares 4 examples of how to improve a meta description]() - [Additional Google issues reported, now affecting API]() - [Google: Helpful content update isn’t done]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()