🎛️ Adtech reacts to Google's latest third-party cookie delay

Plus, Team Improvement from the Agile Marketing Navigator. [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jul 29, 2022 Jul 29, 2022 Good morning, Marketer, and how surprised is everybody about Google’s latest postponement of the deprecation of third-party cookies? It’s not the first time they’ve kicked this can down the road. [Marketers and adtech people have remained focused on the post-cookie world]() — more contextual advertising, as well as identity alternatives, including the use of second-party data clean rooms. Preparing for the future means doing the best with what you have, and not fretting over the timing on something that’s out of your control. Team building is certainly an effort that can yield big rewards in the long run. In [her latest agile column](), Stacey Ackerman maps out Team Improvement. Chris Wood,Editor [Google’s third-party cookie delay: Adtech reacts]() The adtech and data world reacts to Google's latest delay on the death of third-party cookies. [Read More]() [Getting started with the Agile Marketing Navigator: Team Improvement]() Team Improvement sessions should be conducted by and for the team. Here are the benefits. [Read More]() [Digital Customer Experience: Cordial in Focus]() Find out how Cordial running on AWS lets marketers activate unlimited amounts of real-time customer data to deliver ultra-personalized email messages. [Read More]() [Mobile leads growth in the expanding in-game advertising industry]() Mobile gaming ad spend is 3.2 times bigger than console. [Read More]() [Webinar: 4 Proven Methods to Maximize Your Marketing Efforts]() Speed up the creative process and enable your team to be more streamlined and strategic, so you can rapidly scale marketing work on a global scale. [RSVP Today!]() [20 questions to ask MPM system vendors]() What you need to know when assessing MPM vendors. [Read More]() [Identity management in a world without third-party cookies]() Successful identity management relies on engaging customer experiences. [Read More]() [Moving from basic to advanced marketing analytics]() Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities. [Read More]() [Why we care about AR and VR: A guide for marketers]() Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts. [Read More]() [Discover dozens of marketing technology solutions... for free]() Check out your exclusive MarTech agenda preview, featuring two empowering keynotes, dozens of cutting-edge solutions, actionable tactics to overcome critical marketing challenges, and more. Free to attend — live or on-demand! [See What’s In Store]() From Search Engine Land - [Neeva shares search rating guidelines for technical queries]() - [Google search quality raters guidelines updated today]() - [8 steps to a successful entity-first strategy for SEO and content]() - [Webinar: Unlock the power of TikTok for your social strategy]() - [GA4 now shows Performance Max and Smart Shopping data]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()