Plus, itâs not too early to get ready for the holidays [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jun 27, 2022
Jun 27, 2022 Good morning, Marketer, and how digital is your life really? Phrases like âdigital transformation, âdigital marketingâ and âdigital environmentâ trip easily off the tongue. I have heard from many martech vendors that digital transformation has already happened (although, yes, itâs an ongoing journey), something recently [affirmed by Scott Brinker](). Swimming against this easy stream, however, I saw [data earlier this year]() suggesting B2B go-to-market processes depended heavily on manual rather than automated systems. Was that an outlier? Well, our own [2022 MarTech Career and Salary Survey](), just released, reflects heavy use of spreadsheets. Thatâs why we invite all of you to take our[simple, one question poll](). How important are spreadsheets to you in 2022? Kim DavisEditorial Director [Are you still using spreadsheets to manage your work? Take our poll]() Do manual processes such as inputting data to spreadsheets still play a big role in your working life? [Read More]() [Email: An early check in before the holiday madness begins]() It isn't too early to put key things in place so that when the holidays arrive, you'll be ready. [Read More]() [Old Navy to drop NFTs in July 4th promo update]() The Gap-owned retailerâs first-ever web3 activation will feature a t-shirt giveaway and charity auction. [Read More]() [Webinar: Grow Revenue Streams Through Web Accessibility & Compliance]() Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. [Read More]() [ActionIQ rebrands and launches CX Hub]() AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution. [Read More]() [Deep changes in the CDP space]() With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? [Read More]() [The benefits of using digital asset management platforms]() Digital asset management can play a vital role in your marketing organization, unifying onlineand offline marketing channels and leading to more efficient marketing resource allocation. [Read More]() [What is a CDP and how does it give marketers the coveted âsingle viewâ of their customers?]() Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTechâs Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() From Search Engine Land - [Core Web Vitals scores improving for top-ranked sites]()
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- [Why SEO must start with strategy, planning]()
- [Virtual environment optimization (VEO) is coming. Ready for it?]()
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