🎛️ Antitrust bill threat to Google, Facebook and Amazon

Plus, Appian vs. Pega and marketing ops burnout [View in browser]( | [Share]() [Martech: Martech is Marketing]() May 23, 2022 May 23, 2022 Good morning, Marketer, and here’s a tale of two CEOs. PegaWorld iNspire 2022 takes place next week — virtually again — and there will be the usual slew of product announcements from Pega. A shadow will inevitably be cast, however, by the award of $2.036 billion dollars in damages to its competitor Appian in a civil lawsuit alleging Pega misappropriated Appian’s trade secrets (Pega has said it disagrees with the verdict and has “[strong grounds]()” for appeal). There were [predictable effects]() on the value of each company’s shares. Although Pega and Appian established themselves first in the business process management space, each has developed marketing and customer services offerings, which is why I’ve met a number of times with each of the founders. Alan Trefler of Pega and Matt Calkins of Appian are similar in many ways. Charismatic and fiercely intelligent, they each created their companies while in their twenties (Trefler is approaching 40 years as CEO of Pega). Trefler is a chess master, Calkins an inventor and champion player of board games. On the other hand, Calkins is softly spoken while Trefler can boom when the occasion demands. Whatever the ultimate outcome of the litigation, there’s something poignant in seeing these two smart and successful entrepreneurs cross swords. P.S. A reminder that a great way to contribute to the community is sharing what you’ve done with your martech stack over the last twelve months. Please take our [MarTech Replacement Survey](). Kim DavisEditorial Director [Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses]() One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE." [Read More]() [Marketing operations talent is suffering burnout and turnover]() A new report from Highway Education and Demandbase suggests MOps talent is in crisis. [Read More]() [Webinar Tomorrow! Data-Driven Answers to Achieve Omnichannel Success]() See how brands can deliver sublime customer experiences by meeting current data, security, and personalization challenges with ambitious strategies and first-rate technology. [There’s still time to RSVP!]() [Knowledge management for content marketers: My tech stack]() How to deal with the modern deluge of information and tap into it when you need it. [Read More]() [Tips to incorporate knowledge collection into your daily workflows]() Or, how to stop worrying and embrace the information tsunami. [Read More]() [How did you change up your stack? Take the 2022 MarTech Replacement Survey]() Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey. [Read More]() [Take your marketing knowledge to a new level]() Unlock four focused hours of live training and Q&A that will empower you to identify and purchase the right martech for your company, deliver attribution your CFO will love (with the data you already have), and smoothly transition to Google Analytics 4. [Choose your Master Class]() Shorts Quote of the day. “Some extremely senior leaders, and gurus, make this point: ‘Measurement is not everything. You can’t track everything. You can’t identify everything that drives success.’ Totally fair. From there they make this assertion of their faith: ‘The marketing strategies I advocate for can’t be tracked but that is due to stupid tools and all my strategies WORK! Use them!’ This is where they lose me.” [Avinash Kaushik](), digital marketing evangelist, Google From Search Engine Land - [Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO]() - [New mobile Google ad experiment puts favicon in-line with display URL]() - [Google launches video health tools to help publisher monetization]() - [SEO pioneer and expert Bill Slawski passes away]() - [New Yelp feature: Request a Call]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()