🎛️ How to spot a zombie vendor

Plus, a marketer’s guide to Marketo [View in browser]( | [Share]() [Martech: Martech is Marketing]() Jan 18, 2022 Jan 18, 2022 Good morning, Marketer, and what is the best way to personalize your messaging in 2022? It might be different this year than in recent years. Everybody is different, of course (that’s why marketers personalize). But there are indications that more consumers across the board are leery of the data that’s out there about them. One solution to these concerns is a more transparent conversation about the data and how it is used. Another solution is more data. It doesn’t necessarily have to be more personal data – it can be contextual and predictive in nature. But the goal for any personalized messaging, now more than ever, is relevance. Relevance, helpfulness…value. The value exchange with the consumer has to overcome any marginal, or more troubling, concerns over privacy. Chris Wood,Editor [Real Story on MarTech: Is that vendor a zombie?]() If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale. [Read More]() [How to improve customer relationships with personalized messaging]() Customer relationships are strengthened through personalized communication. [Read More]() [2022: The year of conversational commerce. Are you ready?]() In a highly competitive e-commerce marketplace, retailers have realized that they need to do more than build mobile-friendly websites and dedicated mobile apps. The most sophisticated marketers are adopting a selling platform that has already taken Asia-Pacific by storm: conversational commerce. Conversational commerce allows customers to buy in-channel on Messenger and Instagram Messaging. Learn implementation specifics and best practices with this guide. [Get your copy now.]() [A marketer’s 2022 guide to Marketo: What it does today]() This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space. [Read More]() [Unlock the science of email deliverability and optimization]() Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns. [Free Download]() [3 ways to deliver more relevant customer experiences]() How marketers can build a better customer experience strategy using a CDP. [Read More]() [Data and privacy concerns grow among consumers]() A study from GroupM shows declining enthusiasm for new technologies and data sharing. [Read More]() Shorts Quote of the day: “Web3 treats individuals as owners not as products,” [Charlie Silver](), CEO, PermissionIO From Search Engine Land - [What happened when we turned off AMP]() - [Shopify chat bug leads to titles with (1) in Google’s search results]() - [How to build a long-term, search-first marketing strategy]() - [DuckDuckGo passes 100 billion searches]() - [IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex]() Know someone who would like this newsletter as much as you? Copy this link to share the MarTech newsletter via email, social, or text: [() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2022 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()