🎛️ How the ad industry is adapting to privacy regulations

Plus, advertising in local markets: A playbook for success [View in browser]() | [Share]() Apr 22, 2024 [Martech: Martech is Marketing]() So that’s what happened to my Instagram search engine. I opened the app on my phone last week, tapped on the little magnifying glass, but instead of getting a search field to fill in I got “Ask Meta AI anything.” I wanted to ask what happened to search, but I decided to ignore it instead. Built on Meta’s Llama 3 LLM, the AI helper is apparently [rolling out across all the Meta platforms](). So far I see it only on my iphone, not desktop or laptop. I decided to ask it some questions. “How much is that doggy in the window?” got me a bunch of Instagram posts, some featuring dogs. Other questions got chatbot-like written responses. Suffice to say, the answer to the question “Who is the most famous person in the world?” would delight soccer fans and upset Swifties. Taylor doesn’t make the top five. Speaking of social media and AI, we spoke to marketers in B2B and B2C about their experience with [AI-powered lead gen programs on social platforms](). Kim DavisEditor at large [Sprout-AIBootcamp-webinar_2024_300x250]() Marketing privacy [The state of data in 2024: How the ad industry is adapting to privacy regulations]() [The-state-of-data-in-2024-How-the-ad-industry-is-adapting-to-privacy-regulations]() Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Digital advertising [Advertising in local markets: A playbook for success]() [Advertising-in-local-markets-A-playbook-for-success]() Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships. Marketing artificial intelligence (AI) [Adobe puts two AI tools into general release]() [Adobe-logo-on-white-background]() AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand. Sponsored Content [Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024]() [Comarch-webinar-Martech]() On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. MarTech intelligence reports [How AI is transforming email marketing]() [MarTech-guide-to-email-marketing-platforms_Get-your-copy-now]() Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. Social media marketing [As lead gen grows on social media, marketers discuss what’s working]() [lead-gen]() Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? [mtbot_300x250_alt_b2]() Marketing technology [The latest jobs in martech]() [apply-now-job-hiring-help-ss-1920]() On the hunt for something new? Check out who's hiring in martech this week. B2B marketing [What are the key elements of successful ABM strategies?]() [ABM-2023-cover-1920]() This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. Marketing technology [Adobe continues to roll out genAI capabilities across its platform]() [IMG_0119]() Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. On-demand training [Expert insights, cutting-edge technology]() [5-ways-CRMs-are-leveraging-AI-to-automate-marketing-today]() You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. [Get started now]() From Search Engine Land - [5 alternatives to the missing Page Timings report in GA4]() - [Dominate search results with your SEO dream team]() - [7 ways to elevate your responsive search ads]() - [How to set and manage PPC expectations for teams and stakeholders]() - [Meta could launch Threads ads this year]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()