🎛️ Future-proofing martech against macro forces

Plus, B2B and CDP enhancements discussed at Adobe Summit [View in browser]() | [Share]() Apr 03, 2024 [Martech: Martech is Marketing]() As if the marketer’s job wasn’t hard enough already, there are also macro forces to contend with. We all experienced this during the pandemic, and with every headline news item that’s come our way since. Outside developments, it turns out, are always affecting the marketer’s approach. Today, contributor Steve Petersen [provides a helpful rundown of these factors]() — from TikTok to culture wars and societal change — and the actions marketers can take to manage them. Also today, the latest out of Adobe Summit [around B2B marketing and the Real-Time CDP](). Chris WoodEditor [Showflake-300x250_ABM_MarketingDC-Americas]() Marketing management [Future-proofing martech strategies against macro forces]() [macro-issues-steve-petersen]() Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. Adobe Marketo [Adobe: Enhancements to B2B and CDP offerings]() [1920-Adobe-summit-2024-3-Copy]() There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer as well as enhancements to Real-Time CDP. Data [Digital advertising braces for signal loss and Privacy Sandbox]() [IAB-privacy-Katsur]() IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy. Customer data platform (CDP) [A CDP Is a Powerful Tool — Here’s How To Make It Work for You]() [Salesforce-4-2-24-article]() CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. MarTech webinar [See how Salesforce turns data into meaningful customer moments]() [Webinar_Tomorrow]() Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. B2B marketing [Why influencer marketing is critical in B2B]() [influencer-shama-hyder]() Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels. [Semji-Newsletter-4-4-24]() Digital advertising [Adtech’s climate challenge: Can marketing cool the planet?]() [climate-change]() The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. Email marketing [The 2024 guide to email deliverability]() [Download-guide-to-email-deliverability]() How to ensure your emails are always landing in the inbox. Social media marketing [How influencers and content creators are reshaping brand strategies]() [How-influencers-and-content-creators-are-reshaping-brand-strategies]() Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. No-FOMO zone [Discover cutting-edge martech solutions and strategies for free]() [The-5-pillars-of-AI-operations-in-marketing]() Unlock the complete spring 2024 MarTech experience, featuring nearly 50 sessions, empowering CX keynotes, Q&A, panel discussions, and more — all for free, and all immediately available on-demand. No calendar reminders, no countdowns, no excuses. [Start exploring now]() From Search Engine Land - [YouTube unveils 3 new updates, including live stream reaction analytics]() - [Daily Mail publisher introduces new social-first video ads]() - [Instagram Stories: 6 tips to boost engagement]() - [7 must-know marketing attribution definitions to avoid getting gamed]() - [How to use Google Gemini to improve SEO operational efficiency]() [mrtch.co/MTNewsletter]() Connect with us! [LinkedIn icon]() [Twitter icon]() [Facebook icon]() [Email icon]() [Martech: Martech is Marketing]() Reach the MarTech community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by MarTech - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()