CDPs vs. CEPs, which do you need? | CEOs' opinions of CMOs | Unlock B2B buyer behavior through brain science

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, February 14, 2024 📋 Table of Contents 1. [Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases]( 2. [Still Collecting Names? Generate Pipeline Instead.](jVLS9Vqx_HN/ZFRMN3BRN3dTalZrVTh0eXM4RkNwL3ZtQ3RhbnNpN2RlUWhDUUc0R05ZdVZYUFNWTk5yWURPWURQcFh2UTFVcTJOa3dtcUxEUkw2VEQydlNEblJKSGkzQjQ4Wk4rKzFwUmRJMC8wb1FuMmQvbWpPWDBiUUpZUT09S0/) sponsored webinar 3. [How CEOs Feel About CMOs]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [Discovering the Brain Science That Drives B2B Buyer Behavior]( 6. [Discover What Keeps Your Buyers Awake at Night]( MarketingProfs PRO member offer Scroll down for more useful resources. [Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases]( article [Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases](9pHY/ZFRMN3BRN3dTalZrVTh0eXM4RkNwL3ZtQ3RhbnNpN2RlUWhDUUc0R05ZdVZYUFNWTk5yWURPWURQcFh2UTFVcTJOa3dtcUxEUkw2VEQydlNEblJKSGkzQjQ4Wk4rKzFwUmRJMC8wb1FuMmQvbWpPWDBiUUpZUT09S0/emVKWnI2MkNQOWViQnhlZzYwVkwvNTAxY2xyQmx5QnNxeWpqb3JIY3ZMYnJPdWlOQW4wUE9sMUdYdXFwYS8yYS83a1NzcGI2TVRPSGlqVmZUY2o4bEE9PQS2) CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable [customer-centric strategies. »]( [Still Collecting Names? Generate Pipeline Instead.]( sponsored webinar [Still Collecting Names? Generate Pipeline Instead.]( Using webinars, virtual events, and content hubs to gather leads is no longer enough. Success depends on engaging prospects, identifying their interests and intent, and empowering Sales to convert them into customers. [Learn how: Register now. »](ZKJPar2eJK/ZFRMN3BRN3dTalZrVTh0eXM4RkNwL3ZtQ3RhbnNpN2RlUWhDUUc0R05ZdVZYUFNWTk5yWURPWURQcFh2UTFVcTJOa3dtcUxEUkw2VEQydlNEblJKSGkzQjQ4Wk4rKzFwUmRJMC8wb1FuMmQvbWpPWDBiUUpZUT09S0/) [How CEOs Feel About CMOs](9pHmY/ZFRMN3BRN3dTalZrVTh0eXM4RkNwL3ZtQ3RhbnNpN2RlUWhDUUc0R05ZdVZYUFNWTk5yWURPWURQcFh2UTFVcTJOa3dtcUxEUkw2VEQydlNEblJKSGkzQjQ4Wk4rKzFwUmRJMC8wb1FuMmQvbWpPWDBiUUpZUT09S0/emVKWnI2MkNQOWViQnhlZzYwVkwvNTAxY2xyQmx5QnNxeWpqb3JIY3ZMYnJPdWlOQW4wUE9sMUdYdXFwYS8yYS83a1NzcGI2TVRPSGlqVmZUY2o4bEE9PQS2) research [How CEOs Feel About CMOs]( What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees. [Check out the study findings. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »](jVLS9Vqx_HGN/ZFRMN3BRN3dTalZrVTh0eXM4RkNwL3ZtQ3RhbnNpN2RlUWhDUUc0R05ZdVZYUFNWTk5yWURPWURQcFh2UTFVcTJOa3dtcUxEUkw2VEQydlNEblJKSGkzQjQ4Wk4rKzFwUmRJMC8wb1FuMmQvbWpPWDBiUUpZUT09S0/emVKWnI2MkNQOWViQnhlZzYwVkwvNTAxY2xyQmx5QnNxeWpqb3JIY3ZMYnJPdWlOQW4wUE9sMUdYdXFwYS8yYS83a1NzcGI2TVRPSGlqVmZUY2o4bEE9PQS2) [Discovering the Brain Science That Drives B2B Buyer Behavior](/ZFRMN3BRN3dTalZrVTh0eXM4RkNwL3ZtQ3RhbnNpN2RlUWhDUUc0R05ZdVZYUFNWTk5yWURPWURQcFh2UTFVcTJOa3dtcUxEUkw2VEQydlNEblJKSGkzQjQ4Wk4rKzFwUmRJMC8wb1FuMmQvbWpPWDBiUUpZUT09S0/emVKWnI2MkNQOWViQnhlZzYwVkwvNTAxY2xyQmx5QnNxeWpqb3JIY3ZMYnJPdWlOQW4wUE9sMUdYdXFwYS8yYS83a1NzcGI2TVRPSGlqVmZUY2o4bEE9PQS2) video [Discovering the Brain Science That Drives B2B Buyer Behavior]( B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior. [Tune in! »]( [Discover What Keeps Your Buyers Awake at Night]( MarketingProfs PRO member offer What are your buyers' hopes and fears—the ones that keep them awake at night? You could find out with a lot of market research. But crowd favorite Andy Crestodina has a quicker answer: Ask AI. Andy reveals his research secrets in AI + Personas, one of 10 sessions from the AI for Content Creators series. Available now. [Use AI for market research]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! 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