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Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Friday, May 31, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [Your AI Needs a Human Copyeditor]( 2. [Foundational ABM Building Blocks: How to Ensure Success]( sponsored 3. [AI Update, May 31, 2024: AI News and Views From the Past Week]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( 6. [All Together Now]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Your AI Needs a Human Copyeditor]( article [Your AI Needs a Human Copyeditor]( Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. [Enhance your marketing. »]( [Foundational ABM Building Blocks: How to Ensure Success]( sponsored [Foundational ABM Building Blocks: How to Ensure Success](/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) Getting an account-based marketing program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the [essential elements of ABM to ensure success. »]( [AI Update, May 31, 2024: AI News and Views From the Past Week]( artificial intelligence [AI Update, May 31, 2024: AI News and Views From the Past Week]( Catch up on select AI news and developments from the past week or so. [Stay in the know. »]( [Do You Market to B2B Audiences?](/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [A B2B Marketing Deep Dive on AI Foundations, the Future, and More](tAa/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) video from the archives [A B2B Marketing Deep Dive on AI Foundations, the Future, and More](9/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. [Tune in! »](Lre4cYp/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) [All Together Now]( MarketingProfs Working Webinar for PRO Members When your sales and marketing teams are in lockstep, you increase income and raise revenue. Pam Didner shows you the right moves in Sales Enablement: Aligning Marketing and Sales, a PRO-level Working Webinar. Step, tap, heels together! [Learn the steps here]( Another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!](rM-/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $400 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](3_XMdp/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2). Did You Miss Us? Recent MarketingProfs content [Customer Data Platforms for the Modern Marketer »](ta/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) [AI Can’t Write Thought Leadership (But It Can Do Something Else) »]( [Telling a Story With Data: Four Essential KPIs to Share With Boards »]( [The Power of Nostalgia on Social Media [Infographic] »]( [Optimize B2B Email Marketing With Generative AI: How Integration Saves Time »](/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) [The Top Benefits of Customer Behavioral Signal Data for Marketing »](Lre4cp/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) Upcoming Events JUN 5 [Optimize Lead Generation With AI](3_XMp/Zk50aE1wRVdUR28xVEErdmNZK0w2bG9GN2tSWnFuNEN4ZEI4eEdQS2JWOWp0cGNsamdxa2Y1ajhCU3piM2tJSWhGMDh2VHUvaUVrRFFidVBOd1FxSVNCdnFOd0l2M3FRV1I0Rlp5UjY3cjdiN0RTZVlMRzNXZz09S0/eitDZ0M4M09xRU5SNDF0QTFpdG55STBka25SWUcwYU9JbzV0ZTBwRmVvQWFQN0FWSWpNeE4reW9ma05VUFBYc3BtUVRCdG1hRnpBWWVBQVZZRENmaGc9PQS2) with Pam Didner Session 7 of our 10-week AI for Demand Gen Marketers event JUN 6 [Foundational ABM Building Blocks]( 45-minute webinar | sponsored by ZoomInfo JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity]( 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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