3 martech trends | 4 AI trends | Using AI in B2B marketing | Email virtual event | Use P&L for marketing decisions

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Friday, February 2, 2024 [B2B Forum: Your 2024 Personal Development Plan]( Here's the guide to convince your boss Attendees call it "hands down the best personal development you can do." But maybe your boss isn't on board? Check out this handy guide to make your case for B2B Forum—and if price is a factor, do it before ticket prices increase next week! [Check out the "Convince Your Boss" guide now](dHe/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2) 📋 Table of Contents 1. [Martech 2024: Three Trend Predictions]( 2. [Email Marketing Friday Forum]( MarketingProfs online event 3. [Navigating the Marketing AI Landscape of 2024: Four Trends]( 4. [Do You Market to B2B Audiences?]( from lead gen to branding 5. [The Power of AI in B2B Marketing and Communications]( 6. [What's P&L Got to Do With It?]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Martech 2024: Three Trend Predictions]( article [Martech 2024: Three Trend Predictions]( Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about [three martech trends. »]( [Email Marketing Friday Forum](jVLS9yagvCGV/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2) MarketingProfs online event [Email Marketing Friday Forum]( Three email experts will share their tips, tricks, and insights to help you get into recipients' inboxes, turn up engagement, increase opens and clicks, and drive demand and conversions. Register to view these [3 outstanding sessions. »]( [Navigating the Marketing AI Landscape of 2024: Four Trends](jVLS9yagvCV/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2) article [Navigating the Marketing AI Landscape of 2024: Four Trends]( In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be [shaped by four trends. »](C6/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2) [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [The Power of AI in B2B Marketing and Communications]( video [The Power of AI in B2B Marketing and Communications]( Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? [Tune in! »]( [What's P&L Got to Do With It?]( MarketingProfs Master Class for PRO members Profit and Loss—or P&L—informs how much you can spend on marketing. But what about the P&L should you be looking at? Discover the most valuable use of P&L for effective marketing decisions in A Marketer's Field Guide to Financial Goal Setting and Measurement, a PRO-level Master Class. [Get the 6-minute P&L overview here]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](CE6/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2). Did You Miss Us? Recent MarketingProfs content [How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery »]( [Do Marketers Tell Stakeholders When They Use AI to Create Content? »]( [Ethical Marketing Practices for Businesses of All Sizes »]( [How to Scale Your Paid Search Ads: The Dual-Axis Framework »]( [Evergreen Content: What Marketers Need to Know [Infographic] »](L07C_/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2) [Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations »]( Upcoming Events FEB 7 [Using AI to Create Better Video Content, Faster]( 60-minute webinar | sponsored by Salesforce FEB 9 [Email Marketing Friday Forum](dHae/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2) 3 live sessions | sponsored by Validity FEB 14 [Using AI for Email Marketing]( with Erica Salm Rench Session 6 of our 10-week AI for Digital Marketers event FEB 15 [How to Optimize Digital Experiences to Drive Results in 2024](ZKJPbw-KCRz/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/) 60-minute webinar | sponsored by ON24 FEB 27 [Beyond SEO: How Modern Content Marketing Powers Growth]( 45-minute webinar | presented by Amanda Natividad MAR 8 [Content Marketing Friday Forum](bvwyfYZ/QTlzUWpGaUYzWkQzTHRVNlJnZ1c2dWpXUFpmUmtrWVFqZkZuOGU1RGFBYW4xZlpSS0szdm9lbzc3QkEwblhBQTlBZFVGaW9JeTY0cmppNnJNNWYrNEJ2aVd3VmlseFgvdngxTlFoNjdxc2xuQlVZOUQvWXB1UT09S0/ODdBQ0VMdHFMM3VVZlN2MkFmQlllSkc4eVFrcnUwSmdtN0hRSEJWTzJVZEs1bzhFcGZ3SzEybURUUEMwZzF4bFo1YlRwaWZuSFkzMGFNSFFqcCtmc1E9PQS2) 3 live sessions | sponsored by Canto [MarketingProfs]( Comments? 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