AI tug-of-war | Sales staff onboarding best-practices | GenAI: marketing dream or disaster?

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, June 6, 2024 👋 Hello, Marketer! Today in history, the first drive-in movie theater opened in New Jersey, in 1933. A young auto sales manager got the idea from his mom's discomfort in traditional movie theater seats. Not many drive-ins remain today, but they were an iconic part of American culture for decades for families and hopelessly devoted teens alike. —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications](S7/TU9ib3o4T2tBbERJN0NYYkhaRnhMN0JrTi83dWlzcVg4U2krODdZOHV4UlYzUDJnb1o4OTNoK2dDMGxxRUxTQ1JoOHh4VmgvRUoxQ2tWZGgrdlFDdGRpQzFscVFtQXhpMkRwUVMvTTFrTlgzaUNab2U0OUNVdz09S0/VzR6aUFYcVpZaS9UdXFycXAzYVFTcmkvc2FLQnhoYVptREg0T0dyYjI1djc5ckR2YlRKZGR6L3BSWmFaWlRLa1RsalZaNDhLQnNXOVlDN1pGa0x6Tnc9PQS2) - [Foundational ABM Building Blocks: How to Ensure Success]( - [ChatGPT: Marketing Dream or Marketing Disaster]( - [11 Best-Practices for Onboarding Sales Staff]( - [Sales Enablement (PRO member Working Webinar Series)]( --------------------------------------------------------------- ARTICLE [AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications]( AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. [Read more ➔]( COMMUNITY | QUOTE "The most important lesson I can share about brand marketing is this: You definitely, certainly, and surely don't have enough time and money to build a brand for everyone. You can't. Don't try. Be specific. Be very specific." —Seth Godin, This Is Marketing --------------------------------------------------------------- SPONSORED WEBINAR Foundational ABM Building Blocks: How to Ensure Success Getting an account-based marketing program off the ground can be daunting. And with so many factors at play, maintaining your program after launch is also a challenge. But you can manage the essential elements of ABM, start to finish. [Discover how ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [ChatGPT: Marketing Dream or Marketing Disaster]( ChatGPT: Marketing Dream or Marketing Disaster It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. 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To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective. [Check out the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Let's Be Friends Marketing and Sales want the same thing: to gain more customers! So why not align the teams and become besties? Join sales enablement consultant Pam Didner to create marketing that supports the sales process and attracts your ideal clients. The Sales Enablement Working Webinar Series is available to PRO members now. 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