The case for external events | Leveraging event-led growth | AI news for marketers

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Friday, June 7, 2024 👋 Hello, Marketer! TGIF! You made it, and that weekend is within your sights. Here's hoping you demolish that to-do list and get to slide into relaxation mode, whatever that looks like for you. —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [The Case for Incorporating External Events Into Your Media Mix]( - [How to Create and Amplify a Successful Brand Identity]( - [AI Update, June 7, 2024: AI News and Views From the Past Week]( - [Leveraging Event-Led Growth](6FP/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) - [Grow and Nurture Your Email List (PRO member Working Webinar Series)](ZKJPgGxEMp/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) --------------------------------------------------------------- ARTICLE [The Case for Incorporating External Events Into Your Media Mix](EBE/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) The Case for Incorporating External Events Into Your Media Mix Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. [Learn more now ➔]( COMMUNITY | POLL Heinz Ketchup wants to "move at the speed of culture" and create ads in 5 days. On average, how long does it take your department to ideate, produce, and release a new ad? ([Take the poll on LinkedIn](jVLS9j6G7Td/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/).) - One day—we crank 'em out! - Five days sounds about right - 10 days to line everything up - 15 or more days --------------------------------------------------------------- SPONSORED WEBINAR How to Create and Amplify a Successful Brand Identity As content demands increase, it's tempting to put brand consistency aside so you can keep up. But you don't have to compromise. Discover how to build and maintain a strong brand identity that resonates with customers and prospects—and helps you... [grow your bottom line ➔]( --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, June 7, 2024: AI News and Views From the Past Week](TY/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) AI Update, June 7, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔](yM_/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Leveraging Event-Led Growth | Marketing Smarts Live Show](mce/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) Leveraging Event-Led Growth | Marketing Smarts Live Show Anything—from podcasts to community meetups—can be an event, insists Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore." [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Grow and Nurture Your Email List Sure, email marketing is effective... when you have a list to email. But if your list isn't as robust as you'd like, check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet, grow your list, build welcome and nurture campaigns, and more. [Get growing!]( Upcoming Events JUN 12 [Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance]( Session 8 of our 10-week AI for Demand Gen Marketers event JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity]( 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline JUN 20 [It's Time to Reimagine How You Run Marketing](K7gc-/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) 45-minute webinar | sponsored by Optimizely NOV 12-14 [MarketingProfs B2B Forum](3TR/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2) Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback]( [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. [OPT OUT OF ALL EMAIL]( on our Email Preferences page. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. © 2024 MarketingProfs, LLC. All Rights Reserved. [Privacy Policy](Ty/U1RTa3A2cWtDQTBWaEtzU212eS82ZjcwV0JmRGwrVXlldFpuZHBFK25WcWtBK0tqSkZ1YjVPN0Vram9ZaFVXd1hBNHY5NkNaWjVmamxsUlFxdEppVElSZ1ZTK3VZNFRFaWIyR1ZtZUJ5ZTRMUXBRT2RObjVTUT09S0/ZTVoTUhBNytRZVc4U0k1NXJ4elFCN0VZdHd2eFNPVVV1YXZQM1RxbTl0VDJtbDdBTFhNUzhyQkZLeXc0R256SmlSdTF4S2wvc1pzVmxKQjluYVcvMVE9PQS2). 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625