Get GTM buy-in | Sales/enablement tech expectations | Imagine you at the B2B Forum | Video as content repurposing machine

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful](9afa7/S3dlNm8wdG8vYlVoSHJtM21Ja3VjNDFZakdhSS9OQzR5a29qdWZienFpTmZOL0dGQ0lubFNyK0QxTlZIRTNTRXd5Y0hTYTdScS9pTTFDbUNPdlZTaWRTdW9Jc3ZRQ1Zja0k3aElUaXBMRndoQ1FpSGJienpvQT09S0/) Wednesday, January 24, 2024 [A Checklist for the Good Life]( All the best stuff is for PRO Heavy duty water bottle? Check. Professional-grade kitchen tools? Check. Luxury bedding? Check. All the best stuff is for pros. So why not join the MarketingProfs PRO marketing community? Right now, a full year of PRO is just $209. Enter code FUTURE to get all the good stuff now. [Upgrade for just $209]( 📋 Table of Contents 1. [How to Gain Managerial Approval for Your Go-to-Market Strategy]( 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations]( 4. [Is B2B Forum Right for You?]( MarketingProfs event 5. [Turn Live Video Into a Content-Repurposing Machine]( 6. [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( sponsored webinar 7. [7 Dynamics of Brand-Building]( MarketingProfs Master Class for PRO Members Scroll down for more useful resources. [How to Gain Managerial Approval for Your Go-to-Market Strategy]( article [How to Gain Managerial Approval for Your Go-to-Market Strategy]( GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to [develop and communicate a solid plan. »]( ['Composable Content' So You Can Engage & Differentiate]( sponsored ['Composable Content' So You Can Engage & Differentiate]( In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »](6/S3dlNm8wdG8vYlVoSHJtM21Ja3VjNDFZakdhSS9OQzR5a29qdWZienFpTmZOL0dGQ0lubFNyK0QxTlZIRTNTRXd5Y0hTYTdScS9pTTFDbUNPdlZTaWRTdW9Jc3ZRQ1Zja0k3aElUaXBMRndoQ1FpSGJienpvQT09S0/) [Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations]( research [Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations]( B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research. [Check out the study findings. »]( [Is B2B Forum Right for You?](jVLS9yg~wT6/S3dlNm8wdG8vYlVoSHJtM21Ja3VjNDFZakdhSS9OQzR5a29qdWZienFpTmZOL0dGQ0lubFNyK0QxTlZIRTNTRXd5Y0hTYTdScS9pTTFDbUNPdlZTaWRTdW9Jc3ZRQ1Zja0k3aElUaXBMRndoQ1FpSGJienpvQT09S0/TzJ2VWVJbXFoUTduNjJ3Vnd2VnBUdk9DcWVWd25pcG9ZNzNJZU9YL2tpVHpxY0t0YWtyamlLd3RrUWFFZURmVjZiWkxETDFycUxkL21veUZuRGdSUmc9PQS2) MarketingProfs event [Is B2B Forum Right for You?]( This November, more than 700 of your B2B marketing peers will attend B2B Forum in Boston. But is B2B Forum right for you? And should you get tickets before prices increase in February? Here are the top 5 reasons marketers travel from around the world to attend B2B Forum. [See the top 5 reasons to attend B2B Forum »]( [Turn Live Video Into a Content-Repurposing Machine](_/S3dlNm8wdG8vYlVoSHJtM21Ja3VjNDFZakdhSS9OQzR5a29qdWZienFpTmZOL0dGQ0lubFNyK0QxTlZIRTNTRXd5Y0hTYTdScS9pTTFDbUNPdlZTaWRTdW9Jc3ZRQ1Zja0k3aElUaXBMRndoQ1FpSGJienpvQT09S0/TzJ2VWVJbXFoUTduNjJ3Vnd2VnBUdk9DcWVWd25pcG9ZNzNJZU9YL2tpVHpxY0t0YWtyamlLd3RrUWFFZURmVjZiWkxETDFycUxkL21veUZuRGdSUmc9PQS2) video from the archives [Turn Live Video Into a Content-Repurposing Machine]( This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more. [Tune in! »]( [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( sponsored webinar [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. [Register here for this free webinar. »]( [7 Dynamics of Brand-Building]( MarketingProfs Master Class for PRO Members Discover the seven dynamics of branding today—and how to use them to break through the noise—in How to Build a Standout Brand, a PRO-level Master Class hosted by Nick Westergaard. [Build a brand that stands out]( Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](0P_FKK/S3dlNm8wdG8vYlVoSHJtM21Ja3VjNDFZakdhSS9OQzR5a29qdWZienFpTmZOL0dGQ0lubFNyK0QxTlZIRTNTRXd5Y0hTYTdScS9pTTFDbUNPdlZTaWRTdW9Jc3ZRQ1Zja0k3aElUaXBMRndoQ1FpSGJienpvQT09S0/). A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](9af7/S3dlNm8wdG8vYlVoSHJtM21Ja3VjNDFZakdhSS9OQzR5a29qdWZienFpTmZOL0dGQ0lubFNyK0QxTlZIRTNTRXd5Y0hTYTdScS9pTTFDbUNPdlZTaWRTdW9Jc3ZRQ1Zja0k3aElUaXBMRndoQ1FpSGJienpvQT09S0/). Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $800 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Paid Channels Marketers Plan to Increase Spend On in 2024 »]( ['Subtractive Innovation': Four Steps for More Efficient and Effective Marketing »](ZKJPb-43cX/S3dlNm8wdG8vYlVoSHJtM21Ja3VjNDFZakdhSS9OQzR5a29qdWZienFpTmZOL0dGQ0lubFNyK0QxTlZIRTNTRXd5Y0hTYTdScS9pTTFDbUNPdlZTaWRTdW9Jc3ZRQ1Zja0k3aElUaXBMRndoQ1FpSGJienpvQT09S0/TzJ2VWVJbXFoUTduNjJ3Vnd2VnBUdk9DcWVWd25pcG9ZNzNJZU9YL2tpVHpxY0t0YWtyamlLd3RrUWFFZURmVjZiWkxETDFycUxkL21veUZuRGdSUmc9PQS2) [Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times »]( [Salary Trends for US Digital Marketers »]( [Which Hogwarts House Do Marketers Belong To? 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