3 predictions for tough marketers | GA4 stinks | Marketing 2030 | Transformative trends | segment to sell successfully

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with composable content platform [Contentful]( Friday, January 19, 2024 [Try MarketingProfs PRO for 10 Days]( You're invited to test-drive PRO membership! MarketingProfs PRO members enjoy access to the current AI for Digital Marketers series, monthly one-on-one consultations, a library of courses, and more. Now you're invited to test-drive PRO for yourself with a free 10-day trial. And if you stick with us, we'll knock 25% off your PRO membership. It's a great investment in your career... and at $209, it's the lowest price we'll offer all year! Simply enter promo code FUTURE to get started. [Start my free trial now]( 📋 Table of Contents 1. [Knuckle Down in 2024: Three Predictions for Tough B2B Marketers]( 2. ['Composable Content' So You Can Engage & Differentiate]( sponsored 3. [Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years]( 4. [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing](p/Z2FieGNIOUQveUMxRkd5U2JkSWtuOFU4aU5xaVZPZ285S1NGZDdQZi9VbjdyYnM3SnRnSHdGVGI4MDdNcUR1Z1l6UW9WbFUvNkdNY3hwWGFXeGE5OHYyU3RlWEdaazgyZDdXNXNTUUkyVC9NVkhoTnZWN3lYZz09S0/UXBaWDkvT2hSRnJ1VFZuNDZheTByOExsYXN1YmJMOGpmRHpnazVqejR3L0VuM2VEYUd3T1hoRXdybXlNN1VWR1ZWeGZWOHR5eGE1YTJwdzNyU045d0E9PQS2) sponsored webinar 5. [Google Analytics 4: Still Awful After 2+ Years]( 6. [Sell Successfully by Segmenting]( MarketingProfs Master Class for PRO members Scroll down for more, including industry news, community goings-on, and other useful resources. [Knuckle Down in 2024: Three Predictions for Tough B2B Marketers]( article [Knuckle Down in 2024: Three Predictions for Tough B2B Marketers]( The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. [See what's ahead... »]( ['Composable Content' So You Can Engage & Differentiate]( sponsored ['Composable Content' So You Can Engage & Differentiate]( In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. [Learn more. »]( [Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years]( article from the archives [Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years]( What must marketers think about today to ensure they and their companies are performing better than ever 10 years from now? Here are five ways to future-proof your career and [ensure your company's success. »]( [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing]( sponsored webinar [How to Navigate Today's Transformative Trends and Power Your Data-Driven Marketing](L/Z2FieGNIOUQveUMxRkd5U2JkSWtuOFU4aU5xaVZPZ285S1NGZDdQZi9VbjdyYnM3SnRnSHdGVGI4MDdNcUR1Z1l6UW9WbFUvNkdNY3hwWGFXeGE5OHYyU3RlWEdaazgyZDdXNXNTUUkyVC9NVkhoTnZWN3lYZz09S0/UXBaWDkvT2hSRnJ1VFZuNDZheTByOExsYXN1YmJMOGpmRHpnazVqejR3L0VuM2VEYUd3T1hoRXdybXlNN1VWR1ZWeGZWOHR5eGE1YTJwdzNyU045d0E9PQS2) Caught between the demands to maximize campaign ROI with personalized messages—while respecting the privacy of your audience? Discover how to overcome those challenges (and more) to create hyperpersonalized campaigns with best-in-breed marketing applications and AI tools. [Register here for this free webinar. »]( [Google Analytics 4: Still Awful After 2+ Years]( opinion [Google Analytics 4: Still Awful After 2+ Years]( It's clear that the change from Google's Universal Analytics to GA4 has been unwelcomed and, in the view of many, unsuccessful. Here are some of the [top complaints about GA4. »]( [Sell Successfully by Segmenting]( MarketingProfs Master Class for PRO members Your total addressable market isn't a single, uniform group. Segmenting helps you break up your TAM so you can address their different needs. Discover the power of segmenting in Lesson 3 of Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Available to PRO members. [Segment your way to success]( Profs Picks sponsored When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. [Like Contentful](RzFDw/Z2FieGNIOUQveUMxRkd5U2JkSWtuOFU4aU5xaVZPZ285S1NGZDdQZi9VbjdyYnM3SnRnSHdGVGI4MDdNcUR1Z1l6UW9WbFUvNkdNY3hwWGFXeGE5OHYyU3RlWEdaazgyZDdXNXNTUUkyVC9NVkhoTnZWN3lYZz09S0/). A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions. Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. [Check out Contentful now](. Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series started last week! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Which Hogwarts House Do Marketers Belong To? [Infographic] »]( [Developing a Content and Social Strategy to Foster Thought Leadership »]( [Four Tips to Help You Find Your Optimum Content-Marketing Mix »]( [Marketing as a Service, or How to Improve B2B Marketing Impact »]( [A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast] »]( [Unleashing the Power of Pillar-Based Marketing »]( Upcoming Events JAN 25 [How to Navigate Transformative Trends and Power Your Data-Driven Marketing]( 45-minute webinar | sponsored by Snowflake FEB 9 [Email Marketing Friday Forum](gMbm/Z2FieGNIOUQveUMxRkd5U2JkSWtuOFU4aU5xaVZPZ285S1NGZDdQZi9VbjdyYnM3SnRnSHdGVGI4MDdNcUR1Z1l6UW9WbFUvNkdNY3hwWGFXeGE5OHYyU3RlWEdaazgyZDdXNXNTUUkyVC9NVkhoTnZWN3lYZz09S0/UXBaWDkvT2hSRnJ1VFZuNDZheTByOExsYXN1YmJMOGpmRHpnazVqejR3L0VuM2VEYUd3T1hoRXdybXlNN1VWR1ZWeGZWOHR5eGE1YTJwdzNyU045d0E9PQS2) 3 live sessions | sponsored by Validity [MarketingProfs]( Comments? 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