CORRECTION: The first year of ChatGPT, lessons learned | 2024 marketing trends | Gen AI adoption, B2B vs. B2C | 24-point content marketing checklist

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, January 9, 2024 [Save $70 on PRO!]( Just $209 for 12 months of PRO You have a full year of marketing challenges ahead of you. Don't go it alone. Join MarketingProfs PRO now for access to live events, expert-led workshops, on-demand courses, and more—all for less than $18 a month! [Upgrade to PRO with code FUTURE now]( 📋 Table of Contents 1. [ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year?]( 2. [2024 Marketing Trends Friday Forum]( MarketingProfs virtual event 3. [Generative AI in Marketing: How B2B and B2C Adoption Differs]( 4. [A 24-Point Content Marketing Checklist for 2024]( 5. [What's a Micromap—and Why Do You Need It?](ZKJP6dv7Jm/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year?]( article [ChatGPT Has Turned 1: What Have We Learned From AI's Breakout Year?]( The world as we know it changed dramatically in 2023—generative AI's breakout year. So, what have we learned in the past year from the AI whiplash rollercoaster ride? Trends, takeaways, advice... [it's all here. »]( [2024 Marketing Trends Friday Forum](/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) MarketingProfs virtual event [2024 Marketing Trends Friday Forum]( Three top industry experts present on (1) B2B Marketing Trends You Can't Ignore in 2024; (2) Influencer Marketing Revolution: Mastering the Trends of 2024; (3) Customer Expectations in 2024: Trends in Personalization, Data, and AI. Also: live Q&A and free resources. Don't miss it. [Register here. »]( [Generative AI in Marketing: How B2B and B2C Adoption Differs]( research [Generative AI in Marketing: How B2B and B2C Adoption Differs]( Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? [Check out the study findings. »]( [A 24-Point Content Marketing Checklist for 2024]( infographic [A 24-Point Content Marketing Checklist for 2024]( This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility. [Check out the infographic. »]( [What's a Micromap—and Why Do You Need It?](eHy/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) MarketingProfs Working Webinar for PRO Members Customer journey maps help you craft content to move prospects closer to the sale. But what if they get stuck in the middle of their journey? Then you use micromaps, a templated answer to unique customer inquiries. Jeannie Walters shares her micromapping strategies for increasing customer engagement and sales in Session 3 of B2B Content as CX, a four-part Working Webinar series available exclusively to PRO members. [Get Jeannie's journey-mapping methods here]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series starts this week! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Join us for the first session on Wednesday, January 10: What's the 'Big Idea?' Key Trends in Marketing—and Where AI Fits In, presented by Salesforce. Register now to [up your game with AI](. --------------------------------------------------------------- It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Brand Differentiation Through Experience Innovation »]( [What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework »](7-j8BV/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) [B2B Marketing Budget and Spend Trends for 2024 »](ZKJP6dv7JRm/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) [How AI and the Metaverse Impact the Datasphere [Infographic] »]( [Top 5 Social Media PR Tips for B2B Brands »]( [A B2B Marketing Deep Dive on AI Foundations, the Future, and More »](WS8G/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) News You Can Use Updates from around the industry [Attain and Experian]( Collaborate to Help Unlock Cross-Device Outcomes for Advertisers [Talus Pay]( Acquires Jobox and Clarus to Expand B2B Capabilities [5WPR]( Announces Dedicated Defense Vertical [SKILLE](A/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/) named a top B2B company Facebook Advertising services [Nextmedia]( elevates Templeman to lead B2B arm Upcoming Events JAN 10 [What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In](WSG/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) 60-minute webinar | sponsored by Salesforce JAN 10 [AI for Digital Marketers]( Improve your digital programs with the power of AI [10-week online event] JAN 11 [Content Syndication + ABM Advertising: Better Together]( 45-minute webinar | sponsored by DemandScience JAN 12 [2024 Marketing Trends Friday Forum](3/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) 3 live sessions | sponsored by Vidyard JAN 18 [Three Ways Marketers Bring Sales Content to Life With Digital Rooms](jVLS9ZAeXQGx/Vyt4UkwyeWtvYThXcGxVWVJhOWd4dE56NVZxTFI1TEZUY3ZuY1pLdExRWHpRbktab1VQVmZETDdTSUdlZGdtU2hpQ0VXL0ZDTDVmejFrbTFDWGhhM2J5N1U3eVcvSlBBaUU4NEp4dEFkRVR2Ri9XNnZKZS9IQT09S0/eEJnbXJkb3h2ek5Ea25DbVJqN1NCMTExbE9DN0t1Zm5CQVoxeWRFSm1BaWJsVlQzclBYK2p3ZUVQK0M3UlliYXJQd1BaTFdGUU54Tkw2MkNpVjB5ZEE9PQS2) 60-minute webinar | sponsored by Allego [MarketingProfs]( Comments? 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