Make a marketing road map, see what brands are valuable in 2023, get excerpts from B2B Forum, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Tuesday, October 24, 2023 [B2B Forum Short Cuts]( Get the juicy tidbits in video format. B2B Forum presentations are so info-dense that sometimes it's easier to take in a quick, standalone lesson. We got ya. Head over to the free MPB2B Blog for dozens of valuable video excerpts from B2B Forum, interviews with the presenters, and more! [Learn fast]( 📋 Table of Contents 1. [Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024]( 2. [Dial Up Your Event Engagement](g/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) sponsored guide 3. [Are Job Seekers Lying About Their AI Skills?]( 4. [How to Make Paid Social Work for B2B SaaS](8/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) sponsored webinar 5. [The 100 Most Valuable Global Brands in 2023]( 6. [Delivering the Right Message](Wd-Cy/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) MarketingProfs Working Webinar for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024](eK8ZHw/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) article [Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024]( 'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating [a flexible road map. »]( [Dial Up Your Event Engagement]( sponsored guide [Dial Up Your Event Engagement]( Events—digital, in-person, or hybrid—are the most efficient way to engage your audience. They create personalized brand experiences, generate more demand, and deepen customer relationships. In this free e-book, discover how to improve engagement and make your next event [the best yet. »]( [Are Job Seekers Lying About Their AI Skills?]( research [Are Job Seekers Lying About Their AI Skills?](K_tLN/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research. [Check out the study findings. »]( [How to Make Paid Social Work for B2B SaaS]( sponsored webinar [How to Make Paid Social Work for B2B SaaS]( B2B SaaS companies often struggle to convert social media leads into paying customers. But if you're not targeting your exact buyer with the right offer, you're not going to get the results you want. Discover a framework that will transform your social media advertising [from an expense to a revenue generator. »](Wd-CNy/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) [The 100 Most Valuable Global Brands in 2023]( infographic [The 100 Most Valuable Global Brands in 2023]( Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands. [Check out the infographic. »](/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) [Delivering the Right Message]( MarketingProfs Working Webinar for PRO Members Detailed buyer personas let you deliver the right sales message every time. Discover how to tap into their power in Building and Using B2B Buyer Personas to Grow Revenue. The four-part Working Webinar series is hosted by persona expert Ardath Albee, and it's available for PRO members on demand. [Start creating your buyer personas now]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series approaches! [AI for Digital Marketers]( is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to [up your game with AI](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The New Business Environment for Marketing Agencies in 2023 »]( [How to Build a Great Marketing Team in 2023 »]( [How Enterprises Are Using AI for Email Marketing »]( [Excited and Worried: How Executives Feel About AI [Infographic] »]( [Generative AI: What Keeps Me Up at Night »]( [The Availability Heuristic, Sharks, and Your Marketing »]( News You Can Use Updates from around the industry Tofu Raises $5M Seed Round to Put B2B Marketing on Autopilot [MarTech Series]( Autoflow Launches New Email Builder to Boost Business and Prompt Customer Engagement [MarTech Series]( PeppercornAI Launches SaaS Offering [Fintech Finance](jVLS9bkXEta/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/) Auction.io Secures Funding to Fuel Rapid Expansion [Yahoo Finance]( The Martec Secures $8M to Accelerate AI-powered Talent Marketing Tech Adoption [Industry Dive](jVLS9bkXEtGa/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/) Upcoming Events OCT 26 [How to Make Paid Social Work for B2B SaaS]( 45-minute webinar | sponsored by Directive Consulting NOV 2 [The AI Content Storm: Will You Sink or Swim?](eK8ZHYw/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) 45-minute webinar | sponsored by Canto NOV 8 [Aligning the Twin Hearts: Marketing and Sales]( Half-day online workshop | with Pam Didner NOV 9 [Behind the Scenes: How We Built a Webinar Using ChatGPT](ZKJPqZ7LHL/QzB5OFNpaGRGa2xSVDB4WEt3VzVUY09TQmdtKzJKWFJkVkpqN243b2FVUHpKcjRtQzF1MGFpRGJXUmRUUWtvY3dHTkZuQTdlTXhaNmxwS25FYXJYU0tkYndFcFljNDh3bGZZajl0aXVhcStvaUlsNmNyTm50dz09S0/L1V3Mzh6UlJpbUhQaisvVFFTdEwvbDRoc0FuQ1IxRzhyUkd3OU9OSlY5TXI4ZVB0eVBVSlM5dU93Y2xSb3ZTTC80U0V3aWNsUFZWRktTZVRUbTY0VlE9PQS2) 60-minute webinar | sponsored by Cvent [MarketingProfs]( Comments? 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