The truth about marketing mix models, the power of collaborative content, the state of SMS marketing, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Wednesday, July 5, 2023 Today! AI and You: The Creative Duo Session 3 of AI for Content Creators Is LIVE Enhance your storytelling, augment your creativity, and stay ahead of the AI curve! Today, Cathy McPhillips of the Marketing Artificial Intelligence Institute hosts "AI and You: The Creative Duo Revolutionizing Marketing Content." Upgrade to PRO to join us at 12 noon ET. [Stay ahead of the AI curve]( 📋 Table of Contents 1. [Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up]( 2. [Instant Answers to Marketing Questions!]( MarketingProfs AI tool 3. [The Power of a Collaborative Content Strategy]( Marketing Smarts Live Show 4. [Lighten the Mood While You Learn]( MarketingProfs B2B Forum 5. [The State of SMS Marketing in 2023]( 6. [Inbound Links to Increase Your Authority]( MarketingProfs Master Class for PRO Members Scroll down for more, including industry news, community goings-on, and other useful resources. [Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up]( article [Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up]( Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as ["squishy" data. »]( [Instant Answers to Marketing Questions!]( MarketingProfs AI tool [Instant Answers to Marketing Questions!]( JayBird, our mascot, has been turned into an AI-powered marketing wiz. Give Ask Jay your marketing question and get back a short, medium, or long answer. Try Ask Jay now— [it's free! »]( [The Power of a Collaborative Content Strategy]( Marketing Smarts Live Show [The Power of a Collaborative Content Strategy](rNyfe/bnhYUHpNRFY4cXpBNmZKa0p3U2QrTGpVSmFUdkF5YVorcjZZR1dBakhtYkdvNFRNNlQwNWJSZTZrQkNKRkdjSVUrWU1oa1hRVEVxMkdQNjNiMnljbDhibUd5OU54N3hzS3IybVRQd09QUkluVndkVFhORWRndz09S0/) To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration. [Tune in! »]( MarketingProfs B2B Forum [Lighten the Mood While You Learn]( You learn better when you also have opportunities to have fun. That's why we're packing our MarketingProfs B2B Forum with healthy doses of learning AND laughs. Along with the 50+ sessions, optional workshops, roundtable discussions, and one-on-one Ask an Expert consultations, we're bringing the shenanigans! A Boston photo walk. A B2B carnival. A fun run. B2B bingo! And that's just a sample. [Find your favorite shenanigan! »]( [The State of SMS Marketing in 2023](jVLS9gKDVfGV/bnhYUHpNRFY4cXpBNmZKa0p3U2QrTGpVSmFUdkF5YVorcjZZR1dBakhtYkdvNFRNNlQwNWJSZTZrQkNKRkdjSVUrWU1oa1hRVEVxMkdQNjNiMnljbDhibUd5OU54N3hzS3IybVRQd09QUkluVndkVFhORWRndz09S0/) research [The State of SMS Marketing in 2023]( Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers. [Check out the study findings. »]( [Inbound Links to Increase Your Authority]( MarketingProfs Master Class for PRO Members Land higher on Google's SERP with more inbound links! SEO superstar Andy Crestodina shows you how to get those elusive links—plus how to improve your on-page SEO—in his PRO-level Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers. [Get linked]( Afoot in the Neighborhood MarketingProfs community goings-on Are you ready for the AI revolution? Join us for a special event series this summer: [AI for Content Creators](. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to [rule the content robots](rNyfae/bnhYUHpNRFY4cXpBNmZKa0p3U2QrTGpVSmFUdkF5YVorcjZZR1dBakhtYkdvNFRNNlQwNWJSZTZrQkNKRkdjSVUrWU1oa1hRVEVxMkdQNjNiMnljbDhibUd5OU54N3hzS3IybVRQd09QUkluVndkVFhORWRndz09S0/). Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](wxNptYZ/bnhYUHpNRFY4cXpBNmZKa0p3U2QrTGpVSmFUdkF5YVorcjZZR1dBakhtYkdvNFRNNlQwNWJSZTZrQkNKRkdjSVUrWU1oa1hRVEVxMkdQNjNiMnljbDhibUd5OU54N3hzS3IybVRQd09QUkluVndkVFhORWRndz09S0/ZEx3OS8vbUVYYmlSQnNXK2IzZWZIMmJ4WHo5WVBKZmRtb0ZPQU9MTzdudzQyUnVzZVBKSzYzWTRhKzY5M3d4U3RMTWYyOFJ3S1Z6Q0QrRFN2NjdMZmc9PQS2), providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [The Mechanics of Running a Content-First B2B Marketing Department »]( [The Biggest Benefits of Improving Company Culture »]( [Why a CXO Alone Won't Solve Your CX Problems »](jVLS9gKDVfV/bnhYUHpNRFY4cXpBNmZKa0p3U2QrTGpVSmFUdkF5YVorcjZZR1dBakhtYkdvNFRNNlQwNWJSZTZrQkNKRkdjSVUrWU1oa1hRVEVxMkdQNjNiMnljbDhibUd5OU54N3hzS3IybVRQd09QUkluVndkVFhORWRndz09S0/) [The Pros and Cons of Using Humor in Marketing [Infographic] »](F-b/bnhYUHpNRFY4cXpBNmZKa0p3U2QrTGpVSmFUdkF5YVorcjZZR1dBakhtYkdvNFRNNlQwNWJSZTZrQkNKRkdjSVUrWU1oa1hRVEVxMkdQNjNiMnljbDhibUd5OU54N3hzS3IybVRQd09QUkluVndkVFhORWRndz09S0/) [The Top Skills Among B2B Marketers on LinkedIn »]( [Want to Build Trust and Provide Value? Try Being Nice, and Helpful! »]( News You Can Use Updates from around the industry Typeface, Which Is Building Generative AI for Brands, Raises $100M [TechCrunch]( PAN Announces New Services to Help B2B Marketers Close the Gap Between Brand Awareness and Demand Generation [AccessWire]( WholesaleSync Introduces AI Chatbot Service for Woocommerce, Enabling Businesses to Automate Customer Support [PRWeb]( Merkle Announces Availability of Identity Resolution Platform [Martech Cube](ZKJP-m_aQRz/bnhYUHpNRFY4cXpBNmZKa0p3U2QrTGpVSmFUdkF5YVorcjZZR1dBakhtYkdvNFRNNlQwNWJSZTZrQkNKRkdjSVUrWU1oa1hRVEVxMkdQNjNiMnljbDhibUd5OU54N3hzS3IybVRQd09QUkluVndkVFhORWRndz09S0/) Tredence Secures Second Consecutive Databricks Retail and CPG Partner of the Year Award [PR Newswire]( 6sense Continues to Lead the Way in B2B Marketing and Sales With Seventh Consecutive G2 Leader Recognition [Business Wire]( Upcoming Events JUL 5 [AI and You: The Creative Duo Revolutionizing Marketing Content | AI for Content Creators]( Session 3 of our 9-week virtual event about how you can use AI to boost your productivity, your creativity, and your career JUL 14 [Customer Experience Friday Forum]( 3 sessions on customer experience | sponsored by Salesforce JUL 18 [5 Steps to Build a Solid Marketing Plan]( 45-minute webinar with Pam Didner AUG 11 [Email Marketing Friday Forum]( 3 sessions on customer experience | sponsored by Litmus OCT 4-6 [MarketingProfs B2B Forum]( Join us live in Boston or online for over 50 insights-packed sessions, full-day workshops, and unforgettable activities [MarketingProfs]( Comments? 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