ChatGPT and your job, most popular social platforms, programmatic advertising, SEO, and more

Learn with MarketingProfs: Today's dose of marketing know-how. [MarketingProfs Today]( Together with branded podcast agency Quill [Quill](E~RFLW/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) Tuesday, March 21, 2023 AI Got You Feeling Shook? Here's what you need to do! Feeling all shook up like AI is taking over the world? Then join Mike Kaput at Shakeup B2B for his featured presentation, "How AI Is Shaking Up B2B Marketing—And What You Need To Do About It." [See the Full Agenda]( 📋 Table of Contents 1. [ChatGPT Is Everywhere. Here's How to Keep Your Job.](ZKJPE0EyQRe/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) 2. [Wither Facebook? The Social Platforms Used Most in 2023]( 3. [Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help]( sponsored webinar 4. [What Americans Value Most in a Job]( 5. [Your Ticket to Marketing Greatness]( MarketingProfs B2B Forum 6. [Secret SEO Sauce]( MarketingProfs Master Class Scroll down for more, including industry news, community goings-on, and other useful resources. [ChatGPT Is Everywhere. Here's How to Keep Your Job.]( article [ChatGPT Is Everywhere. Here's How to Keep Your Job.]( AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to [embrace your humanity. »]( [The Power of Audio: Branded Podcasts Are Essential to Content Strategies]( sponsored [The Power of Audio: Branded Podcasts Are Essential to Content Strategies](jVLS9747zBGA/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) Podcasts have grown to be pivotal players in a brand's content strategy. Giving marketers the opportunity to tell their brand story, boost awareness, establish credibility, connect with new and existing audiences, and overall, drive measurable results. [Discover how to harness the power of branded podcasts. »]( [Wither Facebook? The Social Platforms Used Most in 2023](K/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) research [Wither Facebook? The Social Platforms Used Most in 2023]( Facebook is by far the social platform Americans say they use most often, but its popularity is waning and varies widely among different age groups, according to recent research. [Check out the study findings. »](hdq/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) sponsored webinar [Find Your Audience and Optimize Your Budget: How Programmatic Advertising Can Help]( Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help you deliver the right message at the right time, [to a more precise audience. »]( [What Americans Value Most in a Job]( infographic [What Americans Value Most in a Job](3X3LtL/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States. [Check out the infographic. »]( MarketingProfs B2B Forum [Your Ticket to Marketing Greatness]( Workshops. Keynotes. Sessions. Roundtables. One-on-one consults. Super-awesome swag. SHENANIGANS! Get all that and more when you join us in person as an All-Access VIP for our B2B Forum this October in beautiful Boston! Hurry—prices increase in April. [Register today! »]( Secret SEO Sauce MarketingProfs Master Class Getting your website listed earlier is a challenge for many companies. That's why we asked Andy Crestodina to share his secret SEO sauce. To get your own site ranked higher in search results, check out Andy's Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers. [Get that SEO sauce]( Profs Picks sponsored Does your brand have a podcast? Do you know if it's creating impactful results? With audio, it can be challenging to measure performance, we know. But now, brands can gain insight into which companies are listening to their show and boost lead generation efforts with the launch of [B2B Analytics by CoHost](3X3LtYL/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/), a podcast analytics and audience insights platform. CoHost was built by production agency Quill to serve brands and agencies that podcast. Start measuring the impact of your B2B podcast and validate ROI. [Learn more here](. Afoot in the Neighborhood MarketingProfs community goings-on It's time to shake it like a MarketingProfs PRO! This spring, join us for [Shakeup B2B](: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. [Register now!]( Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello! Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: [Communication Today](, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; [DemandGen Today](, providing valuable insights, tips, and resources to up your demand generation game; and [Strategic B2B Today](, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion. You're probably familiar with the legendary [Marketing Smarts Podcast](. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on [YouTube]( and [LinkedIn](p~DBLq/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/)! How about helping out your friends and colleagues? Just [let them know]( that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), [and check out what's in it for you](! Did You Miss Us? Recent MarketingProfs content [In the Age of Automation, Focus on Strategy: Agency Best-Practices »]( [What Senior Tech Leaders Look for in B2B Content »]( [Publication vs. Library: The Two Kinds of Content Strategies [Infographic] »]( [How to Recognize When It's Time to Expand Into New Digital Marketing Channels »](hq/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) [12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic] »]( [B2B Influencer Marketing—The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast] »]( News You Can Use Updates from around the industry DemandLab Announces Insentric, A New Marketing Intelligence Platform [GlobeNewswire]( Storyblok's Content Management System Delivers 582% ROI for Customers That Modernize Their Content Operations [Storyblok](jVLS9747zBA/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) Corevist Partners With LiveChat to Help SAP Companies Sell More Through B2B E-Commerce [EIN News]( Berlin's Monite Raises $5M Seed for Its Embedded B2B Payments Platform [TechCrunch](xEfdL/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/) TanServ Launches Three Models of B2B AR Automation Software [PYMNTS]( Walnut Innovates Product Demo Space With OpenAI Integrations [AiThority]( Upcoming Events MAR 21 [Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth]( 45-minute webinar | featuring Laura Patterson MAR 22 [B2B Storytelling for Humans: Stories That Inspire Buyers to Action]( 2-hour Master Class Watch Party—LIVE with Ekaterina Walter MAR 23 [Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising]( 45-minute webinar | sponsored by StackAdapt APR 13 [Shakeup B2B](—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers Main Conference April 13 | Workshops April 11–12 [MarketingProfs]( Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](E~RFW/RWhONll0bGRycWNpR2wwWGhVUGdqZWVIbGl0ZmtSOEVjcGVXemxvU0plblNEejFMZjRqTURwTTBaSXBFUnlBWnFVeGtvTE9UTkxUeXlHR3krK0xWQ0UvVW9YSElRZndCcGRQVEtyMjlsWnVGbm1FSTVFaUxnZz09S0/). MarketingProfs LLC 1985 Riviera Dr, Ste 103-17 Mount Pleasant, SC 29464 This email was sent to {EMAIL} as part of your MarketingProfs Subscription. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list](. Did someone who cares about you forward this to you? [Subscribe here]( to get your own copy.