How to market effectively in 2021 | How to earn customer trust | B2B tech marketing channels in 2021

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[MarketingProfs Today]( Together with online visibility management platform: Wednesday, February 03, 2021 📋 Table of Contents 1/ [How to Market Effectively in 2021: Integrate Performance and Brand Marketing]( 2/ [1 in 6 of Your Email Messages Never Reaches an Inbox]( [sponsored] 3/ [Earn Your Customers' Trust: How to Use Personalization and Authenticity to Reach Audiences]( 4/ [Email Marketing Friday Forum: 3 Sessions Packed With Practical Tactics](_/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/) 5/ [COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021]( [How to Market Effectively in 2021: Integrate Performance and Brand Marketing]( MarketingProfs article [How to Market Effectively in 2021: Integrate Performance and Brand Marketing](/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/) Now that most companies are completely focused on their bottom line, extensive brand marketing can be difficult to justify. Using a contextual or native brand strategy is one way to [create branded content while simultaneously measuring performance and return. »](ZKJdw2m0MX/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/) sponsored [Analyze Your Competitors Online, Find Gaps, and Improve Your Marketing Strategy]( The right tool can reveal market trends and competitive digital insights—for any website, industry, or market. For example, you can discover your closest rivals' traffic sources in seconds, or see what they are up to online—then adjust your strategy as needed. Semrush can do that and more. [Give a try, free (with no obligations). »](6/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/) [Earn Your Customers' Trust: How to Use Personalization and Authenticity to Reach Audiences]( MarketingProfs article [Earn Your Customers' Trust: How to Use Personalization and Authenticity to Reach Audiences]( In 2020, it became clear to marketers that customers who are faced with uncertainty embrace personalized communication. That means it's time to junk marketing-speak and instead opt for a more authentic approach. [These four tips can help. »](QE/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/) MarketingProfs event [Email Marketing Friday Forum: 3 Sessions Packed With Practical Tactics]( Could your email marketing be generating more—and more loyal—customers? Probably. But sometimes it's hard to know what to tweak and how to avoid pitfalls. These 3 sessions will cover techniques for 2021, 3 ways to build subscriber love, and 5 automated campaigns designed for B2B marketers. [Sign up (it's free!). »]( [COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021](/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/) research [COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021]( B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of the COVID-19 pandemic, according to recent research. [Check out findings from this study. »]( Join Andrew Davis Next Week for His B2B Backstage Debut MarketingProfs PRO event Want to learn how to drive a steady stream of highly valuable, high-margin new business? Join Andrew Davis next week to find out how to harness the power of loyalty to do just that. [Get your Backstage ticket.]( Profs Picks sponsored We marketers know that competitive research is at the heart of any successful product or company. To craft, plan, and execute our marketing strategies, we need to identify market leaders, learn the strategies of our competitors, research their audiences, uncover their growth tactics, and more. [Semrush can help you do all that](. You can see competitors' website traffic channels and pinpoint the share of each traffic source; you can reveal your competitors' audiences and their interests, and then create a picture of your own target personas; you can determine the top pages of market leaders and competitors, and review competitors' referral and organic traffic tactics. The best part? Now you can [try Semrush free, with no obligations](. Afoot in the Neighborhood MarketingProfs community goings-on If you're a PRO subscriber, pop in to the [MarketingProfs PRO group on Facebook]( on February 3 (that's TODAY!), at 3 PM Eastern, for the first PRO Show of 2021! Ann Handley and Kerry O'Shea Gorgone will be talking about writing—so bring your questions, challenges, crazy ideas, and whatever else you've got, and we'll discuss! In an exhilarating [B2B Backstage webinar]( on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes. We've just developed a Master Class to help you understand your customers better than you ever have: [Customer Journey Maps for Marketers](. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. Did You Miss Us? Recent MarketingProfs content [Don't Wait Until Spring for Email Cleanup: Two Must-Dos for Marketers »]( [How the Pandemic Has Affected Account-Based Marketing »]( [What's Ahead for B2B Marketing in 2021: Four Areas to Focus On »]( [Three Ways Marketers Can Survive in 2021 »]( [Google's Page Experience Update: What Every B2B Marketer Should Know »]( [The Pandemic's Impact on B2B Marketers' Pipelines and Budgets »]( News You Can Use Updates from around the industry Data Axle Leverages Its Best-of-Breed Business Data to Launch B2B Lead Gen Services. [MTS]( Demand Science Announces Acquisition of Tidings as Part of Strategic Expansion of B2B Sales Enablement Solutions. [PR Newswire]( TechTarget Named to Forbes’ 2021 List of America’s Best Small-Cap Companies. [Business Wire]( Xorbix and B2B Ecommerce Platform Znode Announce New Software Partnership. [Yahoo Finance]( Kaon Interactive Names Dana Drissel Chief Marketing Officer. [PR Newswire]( Telemedico gets $6.6M to grow the reach of its digital health SaaS. [TechCrunch]( FLEETCOR Buys AP Platform Provider Roger. [PYMNTS.com]( Upcoming Events FEB 9 [PRO Webinar] [The Loyalty Loop: How Small Things Add Up to Big Business](/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/) B2B Backstage with Andrew Davis | 75 minutes FEB 12 [Friday Forum] [Email Marketing]( 3 live sessions | sponsored by Litmus FEB 16 [Webinar] [Making the Boring Interesting: Perk Up Your Writing]( 45 minutes FEB 18 [Webinar] [5 Webinar Rules to Break in 2021]( 60 minutes | sponsored by ON24 MAR 9 [Master Class] [Customer Journey Maps for Marketers]( Kickoff Watch Party with Jeannie Walters APR 7-8 [Online Event] [MarketingProfs B2B Forum 2021]( 35+ sessions, 5 keynotes + a full year of learning with PRO [MarketingProfs]( Comments? [Contact us](/Vkxvc3lFZkNYY09QSjdnd2wrY1orY3NsRzBZSDNIU1JzeDlQaDBXbzF3QUhsKzN1MzdJb2p3UkEzYnFkQldCNlJHS1lhY05aN1RVbThGSWp4YWVRUXNLWm1ZblV6TTZKNFFYK0dXTzY0aXFtcW1NV0ZSL3lYZz09S0/). 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