B2B Word-of-Mouth | Twitter to Shutter Vine | Cross-Selling and Upselling | TV Watching

Today's dose of must-have knowledge | [View in browser] advertisement [Advertisement] [MarketingProfs: Marketing Resources for Marketing Professionals] Oct 28, 2016 Vol. 15, No. 210 In this issue 1. How-To: [Three Ways Marketers Can Master Strategic Word-of-Mouth] 2. #SocialSkim: [Twitter Kills Off Vine, Instagram Tests Live Video: 12 Stories This Week] 3. PRO Online Toolkit: [Create High-Performance Landing Pages] 4. My View: [Stop Ignoring the Opportunities for Cross-Selling and Upselling] 5. Survey Says: [How Many TV Channels Do People Actually Watch?] [Forward to a friend] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] advertisement [Advertisement] What Master's Degree Suits Your Leadership Style? You want to be a leader, but you need the right soft skills to get there. A master's degree may help, but which one is right for you? [Compare two degrees that may help you advance]: MBA vs. MA Organizational Leadership. How-To [How-To Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [Three Ways Marketers Can Master Strategic Word-of-Mouth] By Steve Bernstein Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways to ensure word-of-mouth skews positive. [Read More] FOR PRO Members [Today's PRO Item] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [Online Toolkit: Create High-Performance Landing Pages] This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. [Read More] advertisement [Advertisement] Tuition Reimbursement: A Win-Win. You need a degree to advance. Your boss needs someone to step up. Solution: tuition reimbursement! Promoting from within saves the company money and helps you climb the ladder. [Read our guide] on how to convince your employer that this is the right step for you both. Survey Says [Survey Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [How Many TV Channels Do People Actually Watch?] By Ayaz Nanji Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. [Read More] Quick Take [#SocialSkim: Twitter Kills Off Vine, Instagram Tests Live Video: 12 Stories This Week] By Christian Neri Twitter, Pinterest suffer massive cyber attack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. [Read More] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] advertisement [Advertisement] My View [Podcast Image] [Share on Twitter] [Share on LinkedIn] [Share on Facebook] [Stop Ignoring the Opportunities for Cross-Selling and Upselling] By Brad Zomick Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. [Read More] event calendar Nov 1 [FREE Seminar]—Demand Gen 101: Your Guide to Generating Engagement and Revenue Nov 3 [PRO Seminar]—How to Demystify Influencer Marketing With Content Nov 11 [Virtual Conference]—Marketing Strategy | 3 online sessions FREE! Dec 1 [MarketingProfs University]—Email Marketing Master Course advertisement [Advertisement] [Home] | [Marketing Articles] | [Marketing Case Studies] | [Online Marketing Seminars] | [Newsletter Archives] | [Know-How Exchange] | [My Account] | [Corporate Services] | [About Us] | [Advertise With Us] | [Contact Us] | [Affiliate Program] | [Write For Us] | [RSS/Syndication] | [Privacy] Questions? Comments? Suggestions? Leads? [Contact us]: Chief Content Officer: Ann Handley Director of Publications: [Email Vahe Habeshian] Opinions Editor: [Email Veronica Jarski] Research Writer: [Email Ayaz Nanji] Contributor: [Email Christian Neri] [Advertise with us]: Call (866) 557-9625 Want to contribute an article to MarketingProfs? See our [guidelines]. Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved [Terms] under which this service is provided to you. We protect your privacy. All logos and names are the copyrights of the respective owners. This email was sent to {EMAIL} as part of your MarketingProfs membership. If you prefer to no longer receive MarketingProfs Today, you can always [leave this list]. [Manage] your mail preferences | [Forward] this message to a friend MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625