{NAME} Do you ever get website enquiries

that just want to buy your IT services? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 🤔 Danger I've Been Thinking I've been thinking a lot about lead generation lately and the path many take when they get a business enquiry. Most, including myself, if I were still running my MSP, would attempt to book a meeting and do a deep dive into the problems the prospect is having with their tech. Then, we go to the quoting stage and approval. That's in an ideal world, and if you've been in the MSP game long enough, you know it rarely is as easy as the lead comes in > figure out problems > quotes solutions> contract signed. Most of the MRR clients I acquired were in my pipeline for 12-24 months before they were in a position to buy. That's a long time to wait, but with it, there's a great opportunity, and that's to nurture the leads. Sending emails like this educates both your existing clients on the services you offer but also allows you to position yourself correctly as "The Technology Expert". So, how do you position yourself? Marketing content that's where the true power of marketing comes in. Many think marketing material will act as a way to "get leads", but actually, most of the marketing material we create at IT Rockstars should be used to nurture existing leads. Now your asking...how do I get leads? [Click here]( and become educated on a 'new way' that smarter MSPs are getting leads. 🕹️ Picture Of The Week Stumbled upon a Street Fighter 2 retro arcade machine - this takes me back - nothing to do with business but I'm sure there are a few on this list that still remember the joystick combos 👊 📣 MSP Industry Shout Out Steve from RocketMSP has teamed up with Channel Program. I've known Steve and been on his podcast multiple times. He does a lot of MSP-related product reviews on YouTube and thinks it's a perfect match. Go [follow him]( for some great insights. 🤖 This month's Content (members only) We dive deep into Microsoft Copilot. Here are some of the articles we've put together in the [vault]( ready for you to use: - 4 Killer Features of Copilot for Teams - MS Copliot Guide for CEOs and Business Owners - The Real Cost of Microsoft Copilot - Maximizing Your ROI on MS Copilot Scott Millar IT Marketing Geek scott@itrockstars.co.uk Sent to: {EMAIL} IT Rockstars Ltd, c/o Gilbert Watson & Associates Limited 42 Carden Place, Aberdeen, AB10 1UP, United Kingdom Don't want future emails? [Unsubscribe]( PS 1 month free trail of[IT Rockstars]( includes an SEO audit of your website. Existing member? hit me up in the protal for your video audit.