{NAME} Check Out This MSP

L.A. Based MSP Killing It With SEO ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 🏂 Snow and SEO Rankings We are busy putting together a new information product for our members, and I want to share some of the findings we've come across - I think you'll be surprised. It's been heavy snow here, probably much like most of everyone else in the northern hemisphere; however, I did manage to get up a local hill before the worst of it - this one's called Bennachie. It's a good starter as it only takes about an hour to climb. [cyber security sales book image] Something that might help you start the new year off more productive - if you are anything like me, you get sucked into social media, and it can take a real hit on productivity. Especially when you've got better things to do, like marketing your IT services to the right prospects. [StayFocused]( is a Chrome extension that allows you to block websites - I've got this turned on my desktop - the theory here is that if you can only spend 10 minutes each day on social media, then StayFocused blocks access. What about my mobile Scott? I hear you ask....delete the apps. 💾 The L.A. MSP Ranking High In The Search A quick Google search reveals the top results for some of the most competitive search results on the web. If you pay for Google Ads you can expect anywhere between $50-$150/click for the keyword "IT Support LA". However, there are also the organic listings - those near the top of the page are killing it. I've done a quick calculation and used a few tools: Monthly Queries for IT Support LA: 10,000 searches/month Top Result getting around 1/3 traffic: 3,500 views/month Even with a 1% conversion rate, that would be 30 appointments in the diary. So the question is, how can you replicate this for your IT business? Three things: Niche down - don't even bother going for these highly competitive terms - the top spot is always changing. Topical Authority - publish consistent, useful information on your blog that is related and linked to the terms you want to rank for. Digital PR - get high-quality backlinks (5-10/month for at least the next six months). How do you achieve these three things? Stay tuned to these emails. I'll be releasing a checklist next week that you can work on to get your site ranking for hidden gems. 📣 MSP Industry Shout Out Do you know anyone who you can introduce me to the ASCII Group? They've got a few [US events]( lined up for 2024, and I'd love to talk to one of their channel people. Hit reply. ▶️ Video Of The Week Thinking about using video to market your IT business? Way back in 2019, I went live to camera every day for 3 months. Here's a [Facebook video]( where I discuss the results of the experiment.  Scott Millar IT Marketing Geek scott@itrockstars.co.uk Sent to: {EMAIL} IT Rockstars Ltd, c/o Gilbert Watson & Associates Limited 42 Carden Place, Aberdeen, AB10 1UP, United Kingdom Don't want future emails? [Unsubscribe]( PS 1 month free trail of[IT Rockstars]()now includes an SEO audit of your website. Existing member? hit me up in the protal for your video audit.