2 Birds One Stone = More IT Sales

🕙 Leverage Your Time I'm sitting in the car writing this email scrunched to the side -(my 1-year-old daughter is napping, and I don't want to wake her) As I type, I've just realised that I can recline the seat so I'm not scrunched over and have a little space - common sense is something I lack, but this is an excellent link to the recent blog post I wrote about being practical and making good use of what limited time you have. SEO is a topic close to my heart - can you relate? It's technical and can bring in new business - [in this week's blog]( I discuss the 2 for one opportunity you've got when it comes to planning out a content calendar for your blog. ▶️ The Big MSP SEO Opportunity How has the pandemic changed your business over the last few years? Is it still recognisable? Or are you doing the same as always? Many of our members at IT Rockstars are what I'd call modern MSPs. They're leveraging the fact they no longer need to be local to provide managed services. This is a big opportunity, and once you wrap your head around it, it will result in abundant growth opportunities. [I've recorded a video]( to explain this concept in more detail. 📆 MSP Sales & Marketing 23 Events For You We have multiple sales and marketing sessions relevant to your managed service provider business coming up in October and November. Two of these sessions focus on search engine optimization. We will cover "low hanging fruit" keywords, lesser-known terms that allow you to rank highly on Google quickly with minimal competition. One of our live events delves into the strategy behind a successful SEO campaign for your managed service provider business. Our third live event next month features Robert Gillette, where we'll discuss the difference between a referral and a marketing lead. This could be a cold SEO lead, where someone visits your website without prior knowledge of your business. We'll discuss how to convert them to managed services and secure monthly recurring revenue contracts. Check them out at [this link](. 💾 MSP Tip Of The Week LinkedIn now has a new feature that allows you to add a clickable button on your profile - this works from within the LinkedIn feed so someone can read your post and click the "book an appointment button" straight from their timeline. Saves them from having to go into your profile - the only catch is that it's for paid LinkedIn users. It's worth implementing if you are paying. You can find it under the edit profile option - right at the bottom - it's "called custom button" 📣 MSP Industry Shout Out Needing help with a particular element of your IT business that's not SEO? Well, check out the IT Betweeners - these guys and gals are not software vendors and not MSPs but somewhere [inbetween](.... 🎧 Podcast Episode Of The Week I dive deep into some of the strategies I've been using over at IT Rockstars. I've been super into leveraging webinars and lunch & learns to grab some quality leads for IT and cybersecurity businesses. Live events? They've been a game-changer for me, helping to build trust and make genuine connections within the local business community. [Tune in here.]( Scott Millar IT Marketing Geek scott@itrockstars.co.uk Sent to: {EMAIL} IT Rockstars Ltd, c/o Gilbert Watson & Associates Limited 42 Carden Place, Aberdeen, AB10 1UP, United Kingdom Don't want future emails? [Unsubscribe]( PS Do you like the new email format? Hit reply with your feedback.