[Webinar] Addressability for Cookie Loss and Beyond

Tips to future-proof your media plan [View in Browser]( [Insider Intelligence]( Hi there, Despite repeated postponements by Google, it’s evident that legacy identifiers are facing extinction. Google plans to initiate the gradual phaseout of third-party cookies in Q3 2024, aiming for complete eradication by year’s end. During this live Tech-Talk Webinar, our guests from TransUnion, Winterberry Group, and PMG will discuss ways to adapt your media plan in the face of cookie loss across marketing channels, including connected TV, retail media, display, and mobile apps. [Register here]( for "Future-Proofing Your Media Plan: Addressability for Cookie Loss and Beyond," presented by TransUnion. Please reserve your seat today. Space is limited. This webinar will take place on Thursday, March 14, 2024 at 2pm ET / 11am PT. Sincerely, eMarketer Editors [Register Now]( This Tech-Talk Webinar is sponsored content by TransUnion. P.S. Please forward this invite to colleagues who are interested in media planning tactics. Interested in sponsoring a webinar? Email advertising@emarketer.com --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 Insider Intelligence, Inc. One Liberty Plaza 9th Floor New York, NY 10006