Spotlight: Upcoming Webinars and Top Resources

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Analyst Webinar: H1 TV Ad Spending Forecast]( Live: June 12 at 2pm ET Once upon a time, streaming meant no commercials. Today, Netflix, Hulu, Max, and others actively promote their ad-supported tiers as a way to increase revenues and retain budget-conscious subscribers. We invite you to join Ross Benes, our senior analyst, for a [Meet the Analyst Webinar]( made possible by MNTN. Ross will discuss our forecasts for linear and connected TV (CTV) advertising spending for 2024, and what the continued transition to CTV means for ad inventory. [Register Today]( Made possible by --------------------------------------------------------------- [Back-to-School Retail 2024: What to Watch]( For many parents and students, back-to-school means back to shopping: EMARKETER forecasts 2024 back-to-school sales will top $81 billion in 2024. But after a post-pandemic boom, spending momentum is starting to slow. Download a free copy of our analyst report “[5 Charts on 2024 Back-to-School Shopping]( presented by Ibotta. You’ll gain insight on what channels have the most growth potential this year, the factors driving spending in stores and online for K-12 and college-age students, and how retailers should prepare. [Download Your Copy]( Presented by --------------------------------------------------------------- [Marketing’s Latest Shifts on Data, AI, and Personalization]( Less than a third of marketers are fully satisfied with their ability to unify customer data sources. As third-party cookies deprecate and AI’s influence grows, that’s a problem—because connecting those disparate data points to craft personalized experiences is more critical than ever. Get your copy of the 9th edition of Salesforce’s “[State of Marketing]( report, featuring data collected from nearly 5,000 marketers worldwide. Inside, you will discover the latest trends in personalization, AI, account engagement, and more. [Download Now]( Compliments of --------------------------------------------------------------- [Free Ebook: 4 Steps to Mitigate Brand Safety]( Rising ad spend in high-risk digital environments, generative AI proliferation, and polarizing political discourse pose significant threats to your brand’s reputation this year. [Download a copy]( of our guide “4 Steps to Mitigate Brand Safety in 2024” and learn: - Essential tips to safeguard your brand - Why you should be selective about posting on social media - How to audit your brand safety protocols [Download your complimentary copy today](. [Get Your Copy]( EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](