TV Ad Spending Insights: The Big Shift to Streaming

Analyst report: EMARKETER’s H1 linear and CTV ad spending forecast [View in Browser]( [Insider Intelligence]( Hi there, In the past, linear TV could always count on the Olympics and the presidential election for an ad revenue pick-me-up. Now, they can only hope to maintain the status quo. EMARKETER forecasts that in 2025, US linear TV ad spending will shrink by 13.3% YoY, as streamers promote ad-supported tiers. Every day, more viewers are cutting the cord, and connected TV’s (CTV) share of the market keeps growing. Download a copy of our analyst report, “[US TV and Connected TV Ad Spending Forecasts H1 2024]( You’ll learn the trends in linear and CTV ad spending, including what the market changes mean for pricing and inventory. [Receive your copy.]( This EMARKETER analyst report is presented by StackAdapt. [Download Now]( Sincerely, EMARKETER Editors P.S. Please forward this email to colleagues who are interested in TV ad spending trends. Thank you! --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006