The future of streaming, social search, and gaming

Plus: TikTok loses Taylor Swift songs [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis FEBRUARY 1, 2024 Palworld, the [viral gaming sensation]( accused of knocking off Pokémon, has become the biggest third-party launch in Game Pass history, according to Microsoft. The game sold 5 million copies in its first three days, and its audience is still growing. Was this email forwarded to you? Sign up [here](. TOP STORY [Why advertisers need to keep up with consumer changes in streaming, social search, and gaming]( “Understanding how consumers are spending their time and money is paramount to your business being successful,” our analyst Jeremy Goldman said on “The Future of Digital 2024” webinar. Here are three shifts in media consumption, purchasing behavior, and mobile usage, and how each is prompting new advertising strategies in streaming, social search, and gaming. [Keep reading]( NEWS AND VIEWS [Universal Music Group is pulling its catalog from TikTok]( Our view: UMG’s move is unlikely to hurt TikTok usage, but it’s a sign that the music industry is trying to use its leverage to negotiate more favorable deals as well as put up roadblocks to AI features that it believes are a risk to its business and intellectual properties. [Disney+, Hulu, and ESPN+ will start cracking down on password sharing]( Our view: Password-sharing crackdowns were a win for Netflix. Now other streamers are aiming to follow the same playbook and boost subscriptions and ad revenues, to the dismay of some consumers. [Meta’s continued rally could hinge on the fortunes of upstart retailers Temu and Shein]( Our view: Meta may be one of the biggest ad platforms, but it needs brands to keep buying ads. Relying on these two brands is risky for Meta, but they don’t appear to be going away anytime soon. ANALYSIS [How to make online shopping more fun]( For some, shopping online is functional, enabling consumers to get what they want quickly, without straying from their budget or list. By creating a more engaging ecommerce experience, retailers can make shopping online fun, enticing consumers to browse and buy like they might in-store—and perhaps, increasing their basket. For example, TikTok helps smaller brands promote discovery without having to make major website updates, while Temu has figured out how to cater to consumers’ desire for novelty. Meanwhile, gamification has helped Sephora encourage consumers to try everything the beauty brand has to offer. [Keep reading]( THINGS TO KNOW 🔎 [6 steps to improve your Google Ads campaigns]( [📺]( [Most viewers don’t mind ads on streaming platforms, survey finds]( 🏛️ [5 key takeaways from Meta, TikTok, X, Snap’s congressional hearing on kids’ online safety]( 📍 [Pinterest CEO: Why social media turned toxic and how we can fix it]( 🎥 [Hollywood studios could send more films to the big screen as Wall Street pushes for profits]( PODCAST [Behind the Numbers: The Daily]( How Netflix has roared back to life and a milestone for ad-supported video streaming. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by StackAdapt. [Listen in]( THE BIG QUESTION Social age: Which of the following platforms has the highest penetration among US adults 65 and older? A) Facebook B) YouTube C) Pinterest D) LinkedIn [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](