[Analyst Report] Programmatic Ad Spending Forecast H1 2024

Download - Cookie deprecation has begun. Now what? [View in Browser]( [Insider Intelligence]( Hi there, Programmatic advertisers are bracing for a turbulent year as Google eliminates third-party cookies in Chrome. This shift will lead to a mix of apprehension and proactive experimentation with new strategies. Regardless of these obstacles, the flow of spending is expected to remain robust. Download a complimentary copy of our analyst report, “[Programmatic Ad Spending Forecast H1 2024: Cookie Deprecation Has Begun. Now What?]( You’ll learn what’s driving programmatic display ads ahead of nonprogrammatic; device-level spending trends, including connected TV; and insights on the open web versus walled gardens. [Receive your copy.]( This eMarketer analyst report is presented by LiveRamp. [Download Now]( Sincerely, eMarketer Editors P.S. Please forward this email to colleagues who are interested in programmatic ad forecasts. Thank you! --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 Insider Intelligence, Inc. One Liberty Plaza 9th Floor New York, NY 10006