Chart of the Day: Walmart+ outspends Instacart, DoorDash ads

Walmart+ outpaces Instacart, DoorDash, Amazon Fresh in ad spend [Insider Intelligence]( [Chart of the Day]([Chart of the Day]( Charts. News. Analysis DECEMBER 12, 2023 [Walmart+ outpaces Instacart, DoorDash, Amazon Fresh in ad spend]( [Walmart+ outpaces Instacart, DoorDash, Amazon Fresh in ad spend]( Key stat: Walmart+ increased the money it spent on advertising by 87% between January and September 2023 as compared with the same time period in 2022, per MediaRadar. Beyond the chart: - [Walmart+, Instacart, and DoorDash]( spent a combined $458 million on advertising during that time period, accounting for 79% of total adspend from grocery delivery services, per MediaRadar. - Total US digital ad spend will increase 13.6% in 2024 to reach $306.94 billion, per our forecast. - Display advertising will make up more than half (56.2%) of total digital advertising next year, per our forecast. Search will make up a slightly smaller piece of the pie at 41.7%. Use this chart: - Compare ad spend across grocery delivery brands. [Read online]( More like this: - [Amazon tests Prime grocery subscription as it tries to win back market share]( - [Grocery, in-store pickup drive click-and-collect growth]( - [The top 6 holiday ecommerce retailers this year]( - [Lessons from Walmart, Coca-Cola on what makes an engaging holiday ad]( More Chart of the Day: - 12/11 - [Gen Zers discover socially]( - 12/8 - [Holiday highlights]( - 12/7 - [Programmatic splits]( - 12/6 - [In-store discovery drives purchases]( - 12/5 -[ Field of streams]( Was this email forwarded to you? Sign up [here](. Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](