Chart of the Day: Connected shopping

Nearly a quarter of consumers research products online before buying it in-store [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis Editor’s Note: Chart of the Day will not publish on Monday, May 27, due to the Memorial Day holiday in the US. MAY 24, 2024 [Nearly a quarter of consumers research products online before buying it in-store]( [Nearly a quarter of consumers research products online before buying it in-store ]( Key stat: Nearly a quarter (23%) of US adults say they research a product online and purchase it in-store, according to a November 2023 survey by ESW. Beyond the chart: - 67% of US social media users are at least somewhat likely to [research a product]( on social media before making a purchase, per March 2024 data by IZEA. - Although US [social commerce]( spending is expected to rise 23.5% this year to $82.82 billion, consumers still have reservations about the trustworthiness of the channel. - This may push more consumers to complete their purchase in-store, where they can feel its quality, avoid counterfeits, and try it on. Use this chart: - Support the need for an omnichannel retail and marketing strategy. - Prove the value of diverse digital content that goes beyond product listings, such as influencer videos. [Read online]( More like this: - [Shoppers want AI to help with product research and customer service]( - [Most social media users research on social platforms before making a purchase]( - [Physical stores have more influence than any single digital channel in driving fashion discovery]( - [How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 charts]( More Chart of the Day: - 5/23 - [Holiday preview]( - 5/22 - [Top retail trends worth watching]( - 5/21 - [CMO stints]( - 5/20 - [Social research]( - 5/17 - [Retail gets social]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](