Out-of-home, but not out of mind

Amazon unveils new ad tech features [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MAY 23, 2024 Spotify released a typeface. The new font will be all over the app. What’s its name? A) Spots New Roman B) Spotify Mix C) Spotvetica D) Comic Spots [Get the answer]( Was this email forwarded to you? Sign up [here](. TOP STORY [DOOH ads drive action from 76% of people who view them]( “Out-of-home’s beauty is its proximity,” said Steve Nicklin, senior vice president of marketing and analytics at the Out of Home Advertising Association (OAAA). “We're also intercepting consumers when they're most likely to act.” - 76% of recent digital out-of-home (DOOH) viewers took action after seeing an ad, such as watching a video (38%), visiting a restaurant (36%), purchasing in-store (30%), word-of-mouth conversations (30%), and visiting a store (29%), according to a study from the OAAA and The Harris Poll. - Those in-person actions are vital because 83.7% of US retail spend happens in stores, per our forecast. [Keep reading]( NEWS AND VIEWS [Amazon unveils new ad tech features at publisher services summit]( Our view: Amazon's ambitious expansion into ad tech underscores its commitment to maintaining a competitive edge in the digital advertising arena. Amazon’s ad revenues hit nearly $47 billion in 2023 a 24% increase from the previous year, and that segment’s growth rate now passes that of both Meta and Google. [Google Ads VP dodges questions on AI Search impact to publishers]( Our view: Without users clicking into AI Overviews, publishers will take a big hit, which could hurt Search long term. Google hasn’t offered much transparency into the new product, leaving marketers concerned. [Amazon plans to give Alexa an AI overhaul—and a monthly subscription price]( Our view: Alexa already competes with Google’s and Apple’s chatbots, but with OpenAI releasing a (controversial) chatbot of its own, all the legacy players need to make sure their chatbots are still useful or risk becoming irrelevant. ANALYSIS [Physical stores have more influence than any single digital channel in driving fashion discovery]( Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new brands and products from visiting stores. - Consumers are most likely to discover clothing by browsing in-store. Nearly 40% of clothing buyers in our survey learned about new fashion products by visiting a physical store. The ability to see and try on products in person still has no comparable virtual equivalent. - Gen Z shoppers discover more broadly. For this group, stores, brand websites/apps, and social channels were essentially tied for new clothing product discovery. [Physical stores have more influence than any single digital channel in driving fashion discovery]( [Keep reading]( THINGS TO KNOW 🌳 [Linktree surpasses 50M users, rolls out its social commerce program to more creators]( 💸 [OpenAI will reportedly pay $250M to put News Corp’s journalism in ChatGPT]( 🧨 [​​Warner Bros Discovery’s TNT signs deal with ESPN for College Football Playoff]( 🤖 [​​Edit your robots: Obvious signs copy is AI generated]( PODCAST [The Daily: OpenAI's GPT-4o—What can it do, why its safety team lead stepped down, and is this the next smartphone evolution?]( On today's podcast episode, we discuss the capabilities (good and bad) of OpenAI's new GPT-4o, what the disbanding of the companies "superalignment" team means, and whether we're witnessing the birth of the next super app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts.[Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](