Chart of the Day: Programmatic splits

Programmatic ad spend has gotten more diverse and mobile-dominated [Insider Intelligence]( [Chart of the Day]([Chart of the Day]( Charts. News. Analysis DECEMBER 7, 2023 [Programmatic ad spend has gotten more diverse and mobile-dominated]( [Programmatic ad spend has gotten more diverse and mobile-dominated]( Key stat: Mobile ad units will capture 70.6% of US programmatic digital display ad spend in 2023, up from its 39.3% share in 2013, according to our April 2023 forecast. Over the last 10 years, mobile has stolen share from desktops and laptops, which now only claim 12.9% of US programmatic digital display ad spend, compared with its 60.7% share in 2013. Beyond the chart: - In the last 10 years, US programmatic digital display ad spend has increased from $4.72 billion to $132.96 billion, according to our April 2023 forecast. - Mobile will bring in $93.84 billion in US programmatic digital ad spend this year. - Programmatic advertising is still changing. Google plans to phase out third-party cookies and mobile IDs in 2024, which has prompted programmatic ad buyers to seek new alternatives. - However, few advertisers are prepared for a world without legacy IDs. Each of the 10 industries tracked by 33Across in Q3 2023 continued to rely heavily on cookies in their programmatic ad buys. Use this chart: - Allocate programmatic budgets by device. - Recognize the importance of mobile advertising. [Read online]( More like this: - [Programmatic Advertising Trends Q4 2023]( (Insider Intelligence subscription required) - [Amazon to expand other ad services after announcing exit from ad-serving business]( - [AI will exacerbate some programmatic ad issues and alleviate others]( - [Interoperability, the right evaluation criteria are key to identity solution adoption]( More Chart of the Day: - 12/6 - [In-store discovery drives purchases]( - 12/5 -[Field of streams]( - 12/4 - [Holiday spending breakdown]( - 12/1 - [Gen Z banks on YouTube]( - 11/30 - [Chatbot shopping]( Was this email forwarded to you? Sign up [here](. Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](