[Report] End of Peak TV: What This Means for Marketers

Analyst report - How a 14% drop in original scripted series affects marketers [View in Browser]( [Insider Intelligence]( Hi there, Last year, US broadcast TV networks produced 55 fewer seasons of content than the prior year, and subscription streaming services followed suit, with 77 fewer seasons. Entertainment companies are increasingly turning to licensing reruns of old programs (“Suits,” anyone?), sports, and even user-generated content to keep viewers entertained. Find out what factors contributed to production cutbacks, global content spending, and where TV networks and streaming services are facing the most financial pressure. Download a complimentary copy of our analyst report, “[The End of Peak TV]( [Download Now]( Sincerely, EMARKETER Editors P.S. Please forward this email to colleagues who are interested in linear TV and streaming content. Thank you! --------------------------------------------------------------- This email was sent to [{EMAIL}](mailto:{EMAIL}:default=edit me). If you no longer wish to receive these emails you may [unsubscribe or manage your preferences]( at any time. [Terms of Service]( | [Privacy Policy]( © 2024 EMARKETER, Inc. One Liberty Plaza 9th Floor New York, NY 10006